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News Xbox Everywhere: Phil Spencer wants an Xbox app on as many devices as possible (Switch/PlayStation excluded)

freefornow

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Probably a bit late to post this, but I almost want to post the "What year is it?" meme.
Phil has been saying all of this for at least the last 2-3 years across various interviews/articles.
 
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McCheese

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I like the theory that nobody is left out of playing games due to picking the "wrong" side in the console war, but I don't think having streaming on every single device with a screen is the answer, the experience of playing something like MSFS on a big 4k screen is just on another level to playing something on my mobile phone with a third-party controller. Just because you can play on any device doesn't mean you are getting the same experience across devices.
 

Tommi84

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Last gen, they wanted to merge xbox and tivi. This gen, they want to marge almost everything and streaming.

Good for theeem!
 

Warnen

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That kind of gamer won't be interested in majority of xbox games.
Maya Rudolph Snl GIF by Saturday Night Live
 

kingfey

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Sony is already partnering with Azure, no?
They are now partnering with MS too.

The problem is the cost. Sony has too much divisions to focus on. Unless the deal focuses on their entire Entertainment library, it would be difficult to pay that much money for SIE. Especially, when they are focusing on hardware too.

As for Nintendo, nope. Their business plan is their hardware. They will lose value, if they drop their hardware.
 

kingfey

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The phone gamer that carries a controller around. Sure, they exist by the truckload.
I was a mobile gamer, since 2015. My PC gaming ended in 2016. Then I went back to it in 2019. Because, streaming made it easy for me to play the witcher 3, on my uhd 630 with 1 gb video ram laptop. My 1st gaming beast pc was 2021.

Most Mobile gamers have low pc hardware, which they can play fortnite and small games. Graphich depend games is hard to run on these devices. Xbox goal makes sense, when these people exist.

A $500 gaming pc is alot in other countries. And pc parts are expensive.
 

kingfey

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People don't carry a controller around when they go out. When they are at home, if they are interested in gaming, they'll have a console or a PC. Like I said, the mythical userbase of people that want hardcore gaming but don't own any hardware is just that, a myth.
How cheap do you think these devices are? especially when the games are expensive as hell. Its why console games are a hobby.

Most people play f2p games. MMO, Fps games are the ones which have the most gamers.
 

Azurro

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There's plenty of people that have tvs, phones, laptops, non gaming equipment that would want to play without investment and to carry their older equipment forward.

I can boot up xCloud on my M1 Mac and play near natively on the go on a good screen. I'm sure my cousin with his MacBook would do the same to play sea of thieves with me.

Sure, it's hard to picture people subscribing who ONLY have a TV, but that's not the only purpose. It's also good for those that are in and can access their content ANYWHERE without needing duplicate hardware or hauling things from room to room. Playing in the bedroom vs office vs living room or theater room.

This is a dumb point, you are telling me that the sort of person that cares A LOT about their library, having the possibility of playing from any screen, wants to play the latest HALO or Assassin's Creed and also wants to subscribe to a cloud gaming service...is also the type of person that is so price conscious that he/she scoffs at the idea of paying 99 usd for a used console and maybe 20 or 30 dollars for some games?

The idea itself is dumb, it doesn't start from addressing the customer's needs and wants, but the other way around, "how can we make use of all of this cloud capacity"?

I mean, of course MS is parading around the idea of cloud gaming, that sector is their most successful one, and they hope through it that the Xbox division will alleviate its inability to break out of its limited user base.

It's just their idea that a bunch of people that play a free sudoku game on their commute will become avid Xbox gamers that will go and buy a controller and find a way to pair it with their phones and their TVs. Pfft, I don't know what genious thought of that, but it's a bit desperate.
 

Warnen

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People don't carry a controller around when they go out. When they are at home, if they are interested in gaming, they'll have a console or a PC. Like I said, the mythical userbase of people that want hardcore gaming but don't own any hardware is just that, a myth.
Why would you need to carry a controller? Play candy quest or some shit on the go, play a little some gamepass with friend when at home. It’s about low barrier for entry.
 
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Azurro

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Why would you need to carry a controller? Play candy quest or some shit on the go, play a little some gamepass with friend when at home. It’s about low barrier for entry.

Why would they download the gamepass app, pay 15 dollars a month just to play some phone games on the go when they already have a bunch of free games on their phone to play on their commute?
 
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Warnen

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Why would they download the gamepass app, pay 15 dollars a month and play some phone games on the go when they already have a bunch of free games on their phone to play on their commute?

Beats paying $500 for a console. You keep adding “on the go”, I’d imagine they would be playing these games at home for the fraction of the price you would pay to play them any other way.
 

Plantoid

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I like the theory that nobody is left out of playing games due to picking the "wrong" side in the console war, but I don't think having streaming on every single device with a screen is the answer, the experience of playing something like MSFS on a big 4k screen is just on another level to playing something on my mobile phone with a third-party controller. Just because you can play on any device doesn't mean you are getting the same experience across devices.
But who claimed "same experiences?"

They are giving people a choice, if it's not THE BEST possible way to play so be it, they can buy a console or a gaming laptop, dedicated gaming hardware isn't going anywhere they are just adding something for the masses
 

elliot5

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This is a dumb point, you are telling me that the sort of person that cares A LOT about their library, having the possibility of playing from any screen, wants to play the latest HALO or Assassin's Creed and also wants to subscribe to a cloud gaming service...is also the type of person that is so price conscious that he/she scoffs at the idea of paying 99 usd for a used console and maybe 20 or 30 dollars for some games?

The idea itself is dumb, it doesn't start from addressing the customer's needs and wants, but the other way around, "how can we make use of all of this cloud capacity"?

I mean, of course MS is parading around the idea of cloud gaming, that sector is their most successful one, and they hope through it that the Xbox division will alleviate its inability to break out of its limited user base.

It's just their idea that a bunch of people that play a free sudoku game on their commute will become avid Xbox gamers that will go and buy a controller and find a way to pair it with their phones and their TVs. Pfft, I don't know what genious thought of that, but it's a bit desperate.
Well I'm that person because I already subscribe and will retain my subscription as the convenience value add is there. I'm just as important as getting new subscribers.

There are people that would love to use a Stadia/xCloud only service if the library and convenience and performance is there. They just don't know about it yet, but it will continue to expand.
 
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DarkMage619

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But who claimed "same experiences?"

They are giving people a choice, if it's not THE BEST possible way to play so be it, they can buy a console or a gaming laptop, dedicated gaming hardware isn't going anywhere they are just adding something for the masses
Exactly too many people are stuck in an all or nothing mentality where people can't use a combination of services MS offers. I'm glad to see them offer multiple vectors for people to game. This a far cry from the beginning of last generation when gaming wasn't the main part of their vision. TV TV TV this is not.
 
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Topher

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It's cool to see MS carving their own path. They have pushed some really innovative ideas in the gaming space. I'm excited to see how this turns out in the future.

I like that MS is doing things others are not. This quote from Spencer:

" "I get a push sometimes of 'where's your version of this or that [game]?'. I've been in this industry for a long time, I have a ton of respect for creators on all platforms, and I know many, many of them. But it's good if we're doing something different than what other platforms are doing. We're not in the business of just trying to create a green version of somebody else's blue or red coloured platform. That's not the example of creativity that I want to see in the games industry."'

I agree. They shouldn't. It doesn't seem to me that a lot of Xbox gamers want those "cinematic" games that PlayStation makes. A lot of PlayStation fans, like myself, love them. But there isn't much point in Microsoft trying to create their own version of Uncharted. I definitely want Perfect Dark, Fable, and Avowed from Microsoft more than I want more Naughty Dog, Santa Monica, or Insomniac clones. This is the way it should be.
 

Azurro

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Well I'm that person because I already subscribe and will retain my subscription as the convenience value add is there. I'm just as important as getting new subscribers.

There are people that would love to use a Stadia/xCloud only service if the library and convenience and performance is there. They just don't know about it yet, but it will continue to expand.

You are a hardcore gamer that posts in a gaming forum. Let's not be silly, you are not exactly the type of customer MS hopes to attract with GamePass, so far they are successful in transferring their existing fanbase to GamePass, but MS needs 100m more subscribers, those have to come from somewhere else. And those subscribers need to come from countries that will pay the monthly 15/20 euro/usd whatever, not like the indian plans for Disney Plus that pay a dollar per month or so, those just pump the numbers for investors but cost more to run than they bring in in revenue.
 
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DarkMage619

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You are a hardcore gamer that posts in a gaming forum. Let's not be silly, you are not exactly the type of customer MS hopes to attract with GamePass, so far they are successful in transferring their existing fanbase to GamePass, but MS needs 100m more subscribers, those have to come from somewhere else. And those subscribers need to come from countries that will pay the monthly 15/20 euro/usd whatever, not like the indian plans for Disney Plus that pay a dollar per month or so, those just pump the numbers for investors but cost more to run than they bring in in revenue.
It appears MS is far more successful attracting gamers to Game Pass than any other platform holder is attracting gamers to their similar services. Also who came up with the seemingly arbitrary 100M sub number? No one knows how much MS makes or spends on Game pass and unless the service will fundamentally change, that doesn't matter to gamers.
 

FrankCaron

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I remain firmly long on Microsoft. This is the right strategy for the long run. If they really start consistently delivering on a broader portfolio first party games over the next decade, they will have built an incredibly defensible moat.
 

DarkMage619

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Ok....but you could just as easily say more gamers have rejected Game Pass in favor of more traditional gaming options since Game Pass has been offered.
How would you base that on Game pass when other subscriptions have even fewer customers? Unless you are basing that on all gamers on the earth vs just Xbox customers. Also is it rejection if the subscription number is going up?
 

rnlval

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The future of Xbox is about breaking down barriers to focus on player joy and ease of access


Something strange has happened to video game consoles over the last three years. The concepts of cloud streaming and cross-platform play have dissolved the whole idea of the standalone machine with a disc drive, its own online service, and exclusive titles. And while Sony has been somewhat slow to embrace the coming concept of the video game metaverse, Microsoft has embraced it. At E3 2021, the focus was on Game Pass and on the multi-platform possibilities of the Xbox app. Xbox isn't a console anymore, it's a platform.


Phil Spencer, head of Xbox, is acutely aware of the changes happening to the industry, both in terms of technology and culture. Games aren't what they used to be – and in some ways that has been accelerated by COVID-19. "One of the things I looked at early on in the pandemic was how many new friend connections got made on Xbox Live," he says. "It was literally tens of millions in the first month, and it just continued to grow."

"Some of that was just the network activity increasing as people played more games. But as an industry, we also saw things like Among Us, which had been out for a couple years, gain a lot of popularity. I think it was a reflection of the social capability that gaming has. Partly this is about generational change, but also, I think, through the pandemic – games are becoming a place for public dialogue, community and discussion. That raises the responsibility for us as an industry of what we should stand for."

Breaking down barriers​


(Image credit: Xbox)

One of the key announcements of the Xbox E3 2021 showcase was the expansion of the Xbox app onto new platforms, including set-top boxes and smart TVs. For Spencer, this is about the way in which games are becoming accepted as mainstream digital entertainment, alongside social media and streaming services like Netflix. The old barriers to entry are coming down.

"I don't mean this in a negative way," he says, "but video games started as an enthusiast, almost hobbyist driven industry, and 'gamer' was a label that we wore. Now we have more than three billion people playing video games, and when nearly half the world does something, I don't know how you designate between a gamer or non-gamer." Spencer's ambition is to put Xbox games within reach of everyone on the planet, regardless of what tech they have – and that's going to require a re-think of what games and games consoles are.

"We should just all recognise that not everybody grew up with a controller in their hand," he says. "I don't envy movies, or TV, or books, but I think there is an accessibility that those media have. That is something that we should think about as an industry. Let's say I want to go play the next great console game. So I've got to go buy this console, I've got to go hook it up, I don't know how to use a controller – because I haven't done that before – so I'm gonna have to practice and learn. We think a lot about that accessibility point, and – not to bring it back to Game Pass – but some of that is financial, you know. These games are $70. That's a lot of money compared to these other artforms that we talk about."



(Image credit: Playground Games)


So does this mean we're going to see a switch toward a predominately free-to-play model, as popularised by battle royale? "I think the diversity of business models in the game industry is a strength – and a creative strength, not just a business strength. If you have a great game, whether it's a single-player game with a beginning, middle and end; a game that has downloadable content to extend the chapters; a free-to-play game, an ad-driven game, I want all of those to be able to succeed. As an industry we have to embrace that diversity. We have to ensure we don't fall into thinking, okay, everything's got to be a battle royale free-to-play game now. A creator should use the business model that allows them to deliver the right experience for them. And as players, we have to be open to the fact that creative teams need to see the financial benefit of what they create, and that there isn't one business model to rule them all."

Spencer also seems genuinely interested in the idea of user-generated content, of players making contributions to the games they enjoy. The creative options in Minecraft and Fortnite are the obvious examples, but the expanded challenge/circuit design mode promised in Forza Horizon 5 hints at a future where the ability to modify a game experience and then upload the new version to the cloud will become commonplace. This is, after all, something the youngest generation of players has been taught to expect through the way they use social media.

"TikTok is about finding what somebody else has done, whether it's a music track that they use, or some kind of funny meme, and then people remix that with their own content on top, and it becomes this almost self-perpetuating thing. I think we should see that in video games. I think we should try to open up those tools, and also retain value for everybody in the chain. We want creators to be able to monetize what they build, and see the value in that. And I don't think there should be any one genre that it's tied to."

Xbox wants to end the console war​

It's interesting that throughout our conversation, Spencer doesn't talk about competition with other consoles. Although he got a sly dig in about Sony's PlayStation strategy during E3, his focus is clearly on converting non-gamers into gamers rather than shifting the current user-base from one machine to another. When I ask, for example, about a lack of epic, self-contained single-player games on Xbox, he knows straight away what I'm referencing: Sony's recent success with titles such as Spider-Man and The Last of Us 2, and he's not having any of it.

"Our strategy is not to just go be like someone else," he says. "I get a push sometimes of 'where's your version of this or that [game]?'. I've been in this industry for a long time, I have a ton of respect for creators on all platforms, and I know many, many of them. But it's good if we're doing something different than what other platforms are doing. We're not in the business of just trying to create a green version of somebody else's blue or red coloured platform. That's not the example of creativity that I want to see in the games industry."

But what of these rumours that one of the platforms that Microsoft wants to put its Xbox app on is Nintendo Switch. "You know, evolution always takes time," he says. "There are different strengths that different companies have built through hard work, and some of these changes they might see as disruptive. And they'll have their own kind of business cadence and pace at which they want to make those changes."



(Image credit: Microsoft)
Advertisement


"For us to succeed, I don't think another company has to get smaller. I want the industry to continue to grow and accelerate its growth, and if you buy a Switch, and you want to play Minecraft, and I happen to buy my kids a PlayStation… if they can't play together, that doesn't help gaming grow, in my mind. That war might help one device win over another device, but it doesn't help the industry. I believe focusing on player joy, ease of play, and accessibility, in the long run, is the right strategy. And I think the industry will move in that direction, because that's what gamers will demand."

So, the Xbox app on Switch then, I ask again. "You know, it's the right question because people usually ask me about releasing one individual game or another. And what I say is I want the full Xbox experience to be something that we deliver. We have no plans to bring it to any other kind of closed platforms right now, mainly because those closed platforms don't want something like Game Pass. There's a ton of open platforms out there for us to grow in: the web, PC, and mobile. So all of our focus, frankly, is on those platforms."

Later on he says that he totally understands why that's the case ("That's not a slam on anybody else who has a system that works for them. I can see why the disruption of Game Pass is not something that they want right now.") But the concept of Xbox existing on other consoles is not a total dead-end, at least not in Spencer's vision. "In the end," he says with a smile, "when we say we want everybody to be able to play on Xbox, we really mean if we can bring that full experience to a device that players want, we are totally open to those discussions."


Halo Infinite and Forza Horizon 5 are slated to launch on Xbox Series X, PC, and Game Pass later this year. In the meantime, why not check out the best Xbox Series X games to keep yourself busy.

Apple iOS is a walled garden. Google has anti-competitive contracts that disallow competing 3rd party game stores from factory shipped Andriod phones.

Unlike Valve's SteamOS 3.0 with Proton (Windows/DirectX API clone, Gabe is an ex-Microsoft Windows programmer), Microsoft refuses to evolve Windows 10's UI and control methods into a game console experience!

Microsoft shipping kitbashed Android OS with Surface Duo shows Microsoft's software management is incompetent.

SteamOS 3.0 with Proton is attempting evolved Windows/DirectX API ecosystem into a handheld gaming experience while Microsoft shifting towards Android OS, hence no loyalty to the Windows/DirectX API ecosystem.
 
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A lot of people who complain about exclusives dont realize this is a monopolistic tactic called selling covered calls over a product ecosystem

If Xbox is everywhere, but PS and Nintendo are only in one place, what's the consumer going to by more often? You have 95% more exposure.

Soon Samsung, HP, and LG will sell licensed Xbox machines with the Xbox app on it.

You will play on your toaster, your TV, your washing machine, your refrigerator, your car, your thermostat, everywhere.
😂😂😂😂😂💀💀💀
 
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kingfey

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Apple iOS is a walled garden. Google has anti-competitive contracts that disallow competing 3rd party game stores from factory shipped Andriod phones.

Unlike Valve's SteamOS 3.0 with Proton (Windows/DirectX API clone, Gabe is an ex-Microsoft Windows programmer), Microsoft refuses to evolve Windows 10's UI and control methods into a game console experience!

Microsoft shipping kitbashed Android OS with Surface Duo shows Microsoft's software management is incompetent.

SteamOS 3.0 with Proton is attempting evolved Windows/DirectX API ecosystem into a handheld gaming experience while Microsoft shifting towards Android OS, hence no loyalty to the Windows/DirectX API ecosystem.
Mean Girls Movie GIF by filmeditor


Technology evolves with customers, and future customers.

Friends Reaction GIF
 

rnlval

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Mean Girls Movie GIF by filmeditor


Technology evolves with customers, and future customers.

Friends Reaction GIF

End-user experience matters not just from the bullet points from PowerPower slides.


For example, I connected my gaming PC to my LG 65 inch 4K UHDTV.... It's very difficult to control Windows 10 UI with an Xbox controller LOL. I would need 3rd party tool to re-map the analog stick to mouse control e.g. https://www.rewasd.com/joystick-mapper

3rd party tool for overlay virtual gamepad controller for Windows 8 tablet's touch screen.

Out-of-the-box
experience with Windows UI is a problem for non-desktop PC environments and the blame is on Microsoft.
 
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reksveks

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I know, and the last time Bethesda (with valve in tow) tried that stunt it was wholeheartedly rejected by the community.


And this is the current take from from Bethesda's creation club FAQ:




Don't get it twisted, the reason they want to do it is because it benefits them. They will take a chunky cut of every mod sold and they don't have to do any work for it, it's basically free money.
It’s basically free money but you just need to see games like roblox and msfs to show that it can work. It's also optional.
 

reksveks

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Microsoft shipping kitbashed Android OS with Surface Duo shows Microsoft's software management is incompetent.
That's not the case, a forked version of Android has never worked cause every android user wants the play store
 

Mr Moose

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I like that MS is doing things others are not. This quote from Spencer:

" "I get a push sometimes of 'where's your version of this or that [game]?'. I've been in this industry for a long time, I have a ton of respect for creators on all platforms, and I know many, many of them. But it's good if we're doing something different than what other platforms are doing. We're not in the business of just trying to create a green version of somebody else's blue or red coloured platform. That's not the example of creativity that I want to see in the games industry."'

I agree. They shouldn't. It doesn't seem to me that a lot of Xbox gamers want those "cinematic" games that PlayStation makes. A lot of PlayStation fans, like myself, love them. But there isn't much point in Microsoft trying to create their own version of Uncharted. I definitely want Perfect Dark, Fable, and Avowed from Microsoft more than I want more Naughty Dog, Santa Monica, or Insomniac clones. This is the way it should be.
Also Phil, talking about timed exclusive Tomb Raider:
“Do I wish I had an owned IP [intellectual property] first-party action adventure game?” said Spencer. “Absolutely. But I don’t right now. This is one that fits well.”

Spencer revealed that he’s a fan of the PlayStation-exclusive Uncharted series, and that Microsoft has tried to make something comparable in the past.

“I’m a big fan of Uncharted,” said Spencer, “and I wish we had an action adventure game of that ilk. We’ve started some, and we’ve looked at them. But we don’t have one today of that quality. This [partnership with publisher Square Enix] is an opportunity.”
 

kingfey

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End-user experience matters not just from the bullet points from PowerPower slides.


For example, I connected my gaming PC to my LG 65 inch 4K UHDTV.... It's very difficult to control Windows 10 UI with an Xbox controller LOL. I would need 3rd party tool to re-map the analogue stick to mouse control e.g. https://www.rewasd.com/joystick-mapper
"Technology evolves" A good term used to print out money from the consumers.

Its an effective strategy for these companies to make money. Make users hungry for useless feature. Deliver it to them, while acting like you are listening to them, and they will praise it for you for free. Forgetting all this shits you put them on before.

Windows 11 android apps (People used emulators for android apps), iPhone widgets (took them too long to implement this shit).
 

Zok310

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I think it’s really fucked up you copy paste the whole article.
Other than that, who give a fuck what Phil thinks or wants.
 

kingfey

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Microsoft failed to exploit PC's vast game library into handheld, touch screen, and living room gaming devices. It's Microsoft's own fault for delivering a crap out-of-the-box experience.


This is the Idiot that failed these business.

At least satya was smart enough to make a long term money printing scheme for windows.
 

rnlval

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"Technology evolves" A good term used to print out money from the consumers.

Its an effective strategy for these companies to make money. Make users hungry for useless feature. Deliver it to them, while acting like you are listening to them, and they will praise it for you for free. Forgetting all this shits you put them on before.

Windows 11 android apps (People used emulators for android apps), iPhone widgets (took them too long to implement this shit).
Again, Microsoft failed to exploit PC's vast game library into handheld, touch screen, and living room gaming devices.

With multi-billions dollars, Microsoft couldn't figure out to turn the vast PC game library into touch screen. Windows should have shipped with virtual gamepad overlay on the touch screen function.

It's Microsoft's own fault for delivering a crap out-of-the-box experience.
 

kingfey

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Again, Microsoft failed to exploit PC's vast game library into handheld, touch screen, and living room gaming devices.

With multi-billions dollars, Microsoft couldn't figure out to turn the vast PC game library into touch screen. Windows should have shipped with virtual gamepad overlay on the touch screen function.

It's Microsoft's own fault for delivering a crap out-of-the-box experience.

This is the one that failed them.

MS is still a successful company. Its just this arsehole tried to act smart like gate, and failed miserable.

He downplayed the important of video games to their platform. If he didnt leave the ceo position, Xbox would have been closed by him.

Look at Satya. He is pretty much correcting this dumbass mistakes, Like how phil is undoing Don matricks stupid mistakes.

At least, they are getting rid of that God awful UWP windows file. Hope modding works on gamepass games.
 

reksveks

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Windows 11 android apps (People used emulators for android apps), iPhone widgets (took them too long to implement this shit).

To be fair, they did have vista widgets but they never really caught on. Also I am not sure how much mobile widgets have caught on.

Microsoft failed to exploit PC's vast game library into handheld, touch screen, and living room gaming devices. It's Microsoft's own fault for delivering a crap out-of-the-box experience.

That's a separate topic, I do want them to provide a version of steam big picture mode as well. I don't understand why they haven't done it yet but thinks it's probably related to the fact that there are more hardware related failure points that might require the normal windows ui (fine for me but maybe not for them).
 

rnlval

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To be fair, they did have vista widgets but they never really caught on. Also I am not sure how much mobile widgets have caught on.



That's a separate topic, I do want them to provide a version of steam big picture mode as well. I don't understand why they haven't done it yet but thinks it's probably related to the fact that there are more hardware related failure points that might require the normal windows ui (fine for me but maybe not for them).
It seems MS wants to maintain user experience separation between "walled garden" Xbox and open garden Windows PC. Intel Skylake era HD 620 IGP (e.g. Surface Pro 4) can handle Android UI (Android X86) and MacOS X UI (MacBook/iMac year 2015 to 2017). HD 620/630 IGP still exists in 10th gen Ice Lake.

If a small 3rd party can do virtual Xbox gamepad overlay for Windows touch screens, MSFT should be able to execute it. It's MSFT's own fault for leaving user experience gaps for competitors to fill.

it would LOL situation when Valves pulls an "AMD" under MSFT i.e. Intel moves towards Itanium while AMD evolves X86 into X86-64. Valve's SteamOS Proton (Windows/DirectX API clone) evolve towards a non-desktop UI experience while MSFT's stuck in legacy Windows XP UI design (a.k.a Windows 10 with black/white skin mod) while having Android API for non-desktop UI experience.

You can't blame the hardware when 10th gen Ice Lake still has UHD iGPU similar to HD 620/630 iGPU running Windows 11.
 
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IDKFA

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A lot of people who complain about exclusives dont realize this is a monopolistic tactic called selling covered calls over a product ecosystem

If Xbox is everywhere, but PS and Nintendo are only in one place, what's the consumer going to by more often? You have 95% more exposure.

Soon Samsung, HP, and LG will sell licensed Xbox machines with the Xbox app on it.

You will play on your toaster, your TV, your washing machine, your refrigerator, your car, your thermostat, everywhere.

This.

This is what people fail to understand.

The future of gaming isn't to continue to purchase dedicated hardware, or even paying £70 for a single game. That's just outdated and should stay in the past.

The future is a combination of streaming and subscription services.

Give it a few years and we'll be able to stream every game, including new releases, day one from our chosen subscription service. All without spending hundreds on dedicated hardware and games. All you'll need is a device with a screen and a internet connection.
 

rnlval

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This.

This is what people fail to understand.

The future of gaming isn't to continue to purchase dedicated hardware, or even paying £70 for a single game. That's just outdated and should stay in the past.

The future is a combination of streaming and subscription services.

Give it a few years and we'll be able to stream every game, including new releases, day one from our chosen subscription service. All without spending hundreds on dedicated hardware and games. All you'll need is a device with a screen and a internet connection.


Epic Games claims Google blocked OnePlus, LG from pre-installing its store on devices
 

Heisenberg007

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My thoughts on this interview:

1. Gaming industry. I appreciate Phil's idea of growing the industry and his thoughts on cross-play and accessibility. I've talked about it on this forum before; I feel the gaming industry has a userbase ceiling of ~200-250 million users. Guys like Shawn Layden wanted to make the most operating profit while remaining in that ceiling. Guys like Phil and Jim Ryan want to expand that ceiling. I appreciate that. Executives in the gaming industry need to expand horizontally, not just vertically. That's why I also appreciate and support the expansion in the VR segment.

2. Xbox Gamepass on Nintendo and PlayStation. That's not happening. Why would Nintendo or PlayStation give their competitor (Xbox) a marketplace of 200 million users on a plate? That's wishful thinking. Xbox/Phil wants that, but they aren't getting it.

3. PS-type games on Xbox. Unfortunately, that's not happening either, and Phil just confirmed it. And that's a shame. I'm all for diversity in the type of games we get, but there is something special in a AAA single-player game experience that I don't find in GaaS games, F2P, mobile, or Battle Royale type games. The financial model that Xbox has following will prevent them from investing in big AAA single-player experiences. That's why Jim Ryan said that their business model allows them to create these $200 million games like TLOU 2 and God of War. I hope they keep at it, because Sony is pretty much the only big publisher left that does it at this scale.

That's why it's so important to support big single-player games and actually pay for the products you are interested in.

Most other businesses have moved to GaaS, F2P, etc. Ubisoft is the latest publisher to follow that path. Xbox has the financial backing to make such games, and it'd be a shame if they don't make these big $150-$200 million single-player games, but honestly, I saw that coming years ago.

Regardless, I hope all platforms find success in what they are trying to do and, most importantly, offer genuine value to gamers.
 

reksveks

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My thoughts on this interview:

3. PS-type games on Xbox. Unfortunately, that's not happening either, and Phil just confirmed it. And that's a shame. I'm all for diversity in the type of games we get, but there is something special in a AAA single-player game experience...

So Perfect Dark , Hellblade 2, Avowed don't count?

There is a difference between not getting at all and not being the priority. Xbox isn't setting any priorities for the new studios or old studios as far as we can tell.
 
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Heisenberg007

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So Perfect Dark , Hellblade 2, Avowed don't count?
We've yet to see how big those games actually are and how are the production values.

Will those be good games? I am pretty sure they will be. Will those games be on the same standards as RDR 2, TLOU 2, or God of War? I don't think so.

For reference, Perfect Dark is being developed by a team of ~60 people. That's how big HouseMarque was when they developed Returnal. God of War / TLOU 2 was developed by thousands of people with 250-300+ in-house game developers.
 
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reksveks

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We've yet to see how big those games actually are and how are the production values.

Will those be good games? I am pretty sure they will be. Will those games be on the same standards as RDR 2, TLOU 2, or God of War? I don't think so.
They are AAA games and they will be single player experience. That the type of game that you said they aren't going to be making.

Whether they are good or not is a different topic.