Eh, their messaging is better than better than we usually get (and I like that they pre-listed a few titles to set the stage,) usually these streams are just like, "We're putting on a show, be there!!" and sometimes it's great and sometimes it's nothingburger on wheat...
However, it's not like Xbox doesn't mix indies into its showcase streams just like its competition does. And Sony has done dedicated indie events too in the "
Indies Spotlight" format. (I don't think
Nintendo has done dedicated indie Directs, but I believe they've done like Indie Week of trailer releases on YT or their website maybe?) This is an indie event, specifically so. It's a stream put on by the ID@Xbox team, for ID@Xbox titles, and so they're marketing it as "
The /ID@Xbox Showcase". None of them do pre-show messaging real well (and thus we have to argue about how every show is not an E3-level blowout,) but Sony does have multiple types of streaming shows (including "Future of PlayStation", which is where the big guns come out, which is what
every muthafucker should learn is different from State of Play and that's why State of Play doesn't have all the big guns... sorry for that.)
Some people shit on the recent State of Play as an "indie event", but it's like, dude, it was new games from
Capcom, Square Enix, Konami, Bandai Namco, plus another look at Ghostwire from
Bethesda. Just because lots of people didn't enjoy the quality of the games at the show doesn't make it an "indie event". The show included the biggest gaming publishers in Japan. If Xbox had put on this same show filled with Japanese world premieres from these publishers (and they could have, as most of the games at SoP were multiplaform, though it probably would have gone over just as badly for MS to tout its Japanese support and then demonstrate it with a popularly disappointing line-up,) they wouldn't have done it much different, I don't think? They could not have teased any of these names the way they listed some ID@Xbox games that'll be there on the 16th, just as Sony didn't let on what games would be there. MS's messaging would have been the same, a show with a "special focus on highlighting great games coming from some of our beloved Japanese publishers," and hope people dig it.