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Opinion Business Game Dev Ubisoft says 80% of its current investments are targeting premium games and it's open to add games on the Steam Deck


NeoGAFs Kent Brockman
Dec 1, 2014

The question about the Steam Deck came up during Ubisoft’s Q1 earnings call which took place on Tuesday (via IGN). When asked about Valves new pseudo-console initiative, Guillemot gave an “it depends” sort of answer on the topic of the publisher’s games returning to Steam.

“We're happy to see Steam Deck coming to the industry, it shows that it continues a flow of very innovative new hardware coming to the market," Guillemot said during the earnings call. "So, we will look and see how big it becomes, but if it's big we will be able to put our games on it.”


The company’s top executive, CEO Yves Guillemot, made a point of highlighting how Ubisoft is splitting its investments in his opening remarks during the publisher’s first quarter earnings call on Tuesday.

Guillemot returned to this subject near the top of Tuesday’s earnings call, when he likened Ubisoft’s current bid to claim a significant foothold in the free-to-play business to its previous efforts to enter new markets, including the open-world and live service segments.

“Ubisoft has proven time and time again its capacity to successfully enter new markets and segments in which it initially lacked expertise,” he said.

“18 years ago, we learned new skills and ultimately became one of the leaders in open world games with Assassin’s Creed and Far Cry among the industry’s most successful franchises.

“10 years ago, we underwent another round of significant investment to become one of the best operators of live services with The Division, Rainbow Six, Ghost Recon, For Honor, and The Crew.”

But Guillemot said on Tuesday that premium games still account for some 80% of Ubisoft’s investments.

“Our new investment phase, initiated two years ago, is the natural evolution of our commitment to build quality and depth in our portfolio to the benefits of our players. This will ultimately lead to bigger audiences and more recurring revenues,” he said.

“First, around 80% of our current investments are targeted at significantly expanding our premium offering by growing our biggest existing franchises, by building new IPs with a focus on player engagement and social interaction, and by adding blockbuster license entertainment brands to our portfolio.

“Second, around 20% of our current investments are targeted at free-to-play, to expand our brands’ universes and bring them to a wider audience across all platforms including mobile, across all geographies including emerging markets, and with multiplayer titles designed to be evergreen.

“Each of these premium and free-to-play projects is built to maximise impact on its respective brand’s universe,” Guillemot added.


Nov 9, 2006
So basically it would mean them starting to put their new releases back on Steam?

I'd welcome it, they may as well do what EA have done and allow people to access their subscription service via Steam as well.
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Jul 9, 2020
It’s an open platform, they don’t need to put their games on steam to have them on the deck.

it’s like asking facebook if the next update to their website will support google chrome. Yes, it’s a website, so it will.
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