• Hey, guest user. Hope you're enjoying NeoGAF! Have you considered registering for an account? Come join us and add your take to the daily discourse.
  • The Politics forum has been nuked. Please do not bring political discussion to the rest of the site, or you will be removed. Thanks.

Social Hardware This limited-edition Super Mario TAG Heuer smartwatch will run you $2,150

IbizaPocholo

NeoGAFs Kent Brockman
Dec 1, 2014
29,177
34,079
1,345
ibiza




Today, it takes the wraps off of one of the more surprising brand partnerships in recent memory, in a deal with Swiss watch company TAG Heuer, which makes very nice — and extremely expensive — timepieces. The “long-term collaboration” is kicking off with a limited-edition (2,000 units) Mario smartwatch that will set you back $2,150.

Clearly there’s a bit of a disconnect between the pricing on the TAG Heuer Connected and the sort of accessibility the company offers with hardware like the Switch. In fact, you can buy six of the high-end new OLED Switches for the price of a single Mario-branded smartwatch — or, for that matter, five Apple Watch Series 6s.

I will give it this — it’s a pretty sweet-looking watch. And, given the barrier of entry, there’s a pretty good chance you’ll be the only person you know who owns one (forget for a moment that, unlike expensive analog watches, smartwatches aren’t designed to last forever). The hook here are little Mario animations that pop up throughout the day as you hit your step count and meet other goals. It’s fun and something that would play really well on a fitness watch for kids (for, one imagines, a fraction of the price).

The watch is, effectively, a redesigned version of the TAG Heuer Connected, a $2,000 Wear OS device that launched last April. The timepiece got high marks for design quality — as one would expect from the company. This version adds touches like a Mario “M” on the dial, red accents throughout and a matching red rubber strap (along with a black leather version).

The case measures 45mm in diameter and the watch sports a 430 mAh battery the company says should get you between six and 20 hours of life, depending on usage. That’s due in part to the inclusion of GPS and a heart rate monitor.

It’s available starting July 15.
 

SkylineRKR

Member
Jun 22, 2011
11,419
2,668
970
Holland
I don't think this is a bad deal. This thing is limited right? And it will ofcourse be valuable to nintendo fans. So I wonder how much its worth in a few years of time. But yeah being a smartwatch is offputting to me actually. Not that I buy watches in this price range anyway.
 
Last edited:

20cent

Member
Aug 10, 2011
2,111
349
985
Hong Kong
$2000 for a Tag is actually a pretty good deal. Although I would rather save and come up with three more grand to get a Monaco Calibre with the blue alligator band. I have had one on my wrist twice. Maybe some day. 🥺
For a (mechanical) Tag, maybe.
For a digital 'smart' watch that will be obsolete, with discontinued parts and unusable with smartphones or whatever else will be available in 10 years, no.
 
  • Fire
Reactions: DGrayson

DGrayson

Mod Team and Bat Team
Staff Member
Dec 5, 2017
2,638
7,721
655
I have a Tag Link from around 2003ish. Never been serviced still runs perfectly. Tag is a great brand but digital watches are just not my thing.
 
Last edited:

catvonpee

Member
Jul 10, 2021
365
656
295
www.ironheart.co.uk
You guys act like this isn't going to sell out instantaneously. You know it will. This is definitely a status symbol item. I think the red leather is garish. I wouldn't ever wear it.
 
Feb 20, 2021
266
237
230
This watch will last you 3 years tops before it starts performing like shit. Don't spend more than $100 for a smartwatch (or more for an Apple Watch they tend to last longer).
 

Bo_Hazem

Gold Dealer
Feb 10, 2020
17,120
79,847
965
35
Salalah, Oman
Imagine how stupid you'll look as an adult paying that massive price for a watch that fits kindergarten kids. Even if gifted for free won't ever wear that shit.
 
  • Like
Reactions: 22:22

Bryank75

Member
Jan 12, 2018
11,034
26,446
995
Ireland
I'd have paid for a mechanical one...

Would love a tastefully done PlayStation watch with the PS logo.... by Tag or Patek or Longines whoever they could get to partner with.
 

Blond

Banned
Dec 10, 2019
2,907
4,892
600
Sactown
I get analog watches being expensive and they do last forever, I have a Rolex that was passed down to me from, well I guess 70 years ago or so I think, but a Smart watch? Theres no guarantee this will work in 10 years time and even if it did, would it even be compatible with a phone at that point?
Apple watches, the most supported watch on the market and most expensive, still has a death date on their devices. This at best will be a collectors item, and I’m sure that’s why people will buy it.
 

SirTerry-T

Member
Dec 4, 2018
1,240
2,275
425
U.K
I'd sooner have either of these two...
Fucking smart watches....nothing beats the engineering and work that goes into a proper automatic watch. Even a cheapish Seiko 5 should last you a lifetime.
 

usctrojan

Member
Apr 28, 2012
463
27
630
too much for a disposable watch. battery will lose charge, tech will slow down etc... wish they just made a mario themed aquaracer or even monaco.