We can actually use this to determine how much revenue GamePass generated prior fiscal year.
The console gaming market generated about $80 billion in revenue last fiscal year, right? It might've been a bit more than that in actuality. Recently, it was shown GamePass having roughly 60% of the gaming subscription market (of the GamePass type, not PS+/XBL Gold etc.).
Assume that ratio is global, which probably isn't that far off from the truth. So if these services accounted for 4%, that's $3.2 billion, and if GamePass is 60% of that, that's a revenue of $1.92 billion the last fiscal year.
If Xbox generated $16.5 billion last fiscal year (I'm just guessing numbers close to what I saw, can't remember specific numbers quoted), GamePass accounted for roughly 11% of that revenue.
$1.92 billion with 25 million subs is an average of $6.4/month for the full year. That seems pretty good, but
...the average monthly cost of GP (between GP & GPU) is $12.50 (15 + 10 = 25/2 = 12.5), not
$6.40. So that might also tell us something else, that (obviously) not all 25 million subs are paying the regular rate or for the full year, otherwise revenue from GP alone would be $3.75 billion annually, while the actual amount is slightly above half
Whether that means only half of 25 million are paying the full normal amount between regular GP & GPU, or more are paying throughout the year but not paying the full year, we might at least have a better idea now how many are paying via $1 conversion, using free trails, or using Reward points. Is any of this bad news? Not necessarily, but that'd depend on what money is being spent by subscribers on MTX, DLC content etc. for games through the service. And at the end of the day, it's still some
revenue. It's still some
profit. That's better than what it'd be without having GamePass whatosever
...also I don't know how they're claiming these services generated $3.7 billion when they claimed it was 4% of ~ $81 billion. It'd have to be closer to $92.5 billion for 4% to equal $3.7 billion. C'mon bruh...