In an interview with Gendai Business (through Yahoo Japan), Yosuke Matsuda discussed that SQUARE ENIX could not make good games by just imitating Western developers. Yosuke Matsuda stated (translated through DeepL), “Interestingly, however, even if Japanese imitate Western games, they will not be able to produce good ones. The drawings of monsters and the visual and audio effects are all somewhat Japanese. And players around the world know that this is what makes Japanese games good.” Yosuke Matsuda articulated, “Overseas markets are important, but it is not enough to develop for them.”
The interview centered around the dialogue of SQUARE ENIX’s future possibilities in light of gaming’s steady climb in the charts, initiating a brief nod to how important gaming is to some. “I believe that playing is a sign that one is a person,” he stated in the interview. “As it is said that people are creatures of play – homo Ludens – and without entertainment, I believe the mind would die.” Yosuke Matsuda returned to the topic with more vital points, “Nowadays, the game market has become globalized. The domestic market used to be large, but now it is spoiled next to China and the US; If you are not recognized even globally, you cannot do business.”
President of SQUARE ENIX, Yosuke Matsuda, thinks that imitating Western developers isn't a good idea to make exceptional Japanese titles.