Could I get a complete set of numbers from every relevant source please, then I'll update my reaction. I'd like the whole picture, so you'll probably have to gather quite a bit of information from a variety of platforms and mediums. I don't have a template for the massive report you're going to produce, but I'm sure you'll manage. Remember to cite your sources and if you could add visual aids for the numbers that would be swell (it'll really help me organise my feedback better if I could see some charts and the like).
Give me a PM when you've got that done, and we'll take it from there.