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Opinion News Hype PS5’s Official Teardown video garners 6.5 million views in roughly over 48 hours. Kept you waiting huh?

Why is the teardown so popular?


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May 8, 2020
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It appears interest in knowing what’s inside a PS5 was much greater than I could have imagined. The official teardown video has garnered roughly 6.5 million views in just a little over 48 hours. But if we consider views outside of Sony's official YouTube channel from influencers, media and other popular gaming channels in general we're talking easily several million more views on Youtube alone.

If we compare the PS5 teardown to the PS4 Pro teardown for example, that video only garnered 1.5 millions views lifetime, after years on the web.

A lot of that interest can be explained by the fact that the official PS Youtube channel has 12.3 million subscribers, and that there is a sizeable interest in the PS5 (as both the reveal event and the pre-order madness can attest). However, a technical video without a prior countdown announcement, dropped on a Wednesday isn’t what you would expect to stoke fire in the hearts of gamers worldwide except for a very limited group of hardcore fans.

So I’m starting to believe that the long wait as well as the console war narratives suggesting “Sony hiding its hardware” might have played a role in driving interest. As such it created much more intrigue than other teardown videos, past and present by a sizeable margin (including those of the competition).

So do you agree on my take as to why its popularity is like so? Do you disagree?
Is this just a reflection of the PlayStation brand popularity worldwide? Demand? COVID?
Did the FUD help it? Was it the T-1000 cooling its APU?

 

Bo_Hazem

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Feb 10, 2020
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It appears interest in knowing what’s inside a PS5 was much greater than I could have imagined. The official teardown video has garnered roughly 6.5 million views in just a little over 48 hours. But if we consider views outside of Sony's official YouTube channel from influencers, media and other popular gaming channels in general we're talking easily several million more views on Youtube alone.

If we compare the PS5 teardown to the PS4 Pro teardown for example, that video only garnered 1.5 millions views lifetime, after years on the web.

A lot of that interest can be explained by the fact that the official PS Youtube channel has 12.3 million subscribers, and that there is a sizeable interest in the PS5 (as both the reveal event and the pre-order madness can attest). However, a technical video without a prior countdown announcement, dropped on a Wednesday isn’t what you would expect to stoke fire in the hearts of gamers worldwide except for a very limited group of hardcore fans.

So I’m starting to believe that the long wait as well as the console war narratives suggesting “Sony hiding its hardware” might have played a role in driving interest. As such it created much more intrigue than other teardown videos, past and present by a sizeable margin (including those of the competition).

So do you agree on my take as to why its popularity is like so? Do you disagree?
Is this just a reflection of the PlayStation brand popularity worldwide? Demand? COVID?
Did the FUD help it? Was it the T-1000 cooling its APU?


Kaz celebrating this massive brand awareness.

 
May 8, 2020
3,542
8,743
640
Somebody wants to limit your thread making abilities!

May as well just merge XboxEra with NeoGaf when that day comes.

It’s kinda interesting how right when the hype dies down for something Xbox Series related Sony drops some more PS5 content.

It’s almost like they understand how news cycles work and want to have their own window to shine 🤔

There is merit to speculate that the long wait could have driven otherwise unnatural interest. And thus a sound marketing strategy.
 
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El Sueño

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Jan 19, 2020
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Now, Sony, release THE KRATOS!
100 millions views in 1 minute easy.
Epic.
 
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TGO

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A view count warrior thread. Awesome. /S
Keep up the good fight soldier!
 
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Michael Hawk

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Jul 27, 2020
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It's a combination of genuine popularity and interest in the PlayStation brand + way more people being at and working from home due to COVID-19 + Sony's communication strategy (i.e. not saying shit) creating a heightened interest in the PS5.

Just a few days ago their communication teams were looking like the weakest link in the PS5 launch chain, but it seems like their strategy is to have October be their big media push. With that in mind, I'm thinking they've got videos for the UI, SSD speed, Create Button, and probably some extra shit planned for the upcoming weeks.
 
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FunkMiller

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Aug 14, 2014
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I don’t think it’s any real surprise to anyone that Sony have the vast amount of current mindshare. The PS4 stomped all over the Xbox One for seven years.

The trick is whether they can continue that dominance into this generation, which we’ll have to wait and see about.
 
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VysePSU

Gold Member
May 9, 2019
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Everyone knows PlayStation is popular. You don't need to remind us of the latest view count every time a new video drops on YouTube or Instagram.
 
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