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[Punished Miku]

Sets the tone for how Sony sees themselves and the type of marketing they want. They want to be a hip, cool, luxury brand.

 

[Dr. Claus]

Fucking awful. Cringe worthy and a waste of time.

They have had some fantastic ads in the past. Sometimes less is more and this absolutely needed less.

Also I find it hilarious that Sony thinks they are a "lux" brand, when they have basically killed off and pushed away most of the reasons why people fell in love with the platform to begin with and have fallen into the same rut that their competitors found themselves in previously. Relying on the same, safe, generic niche without finding unique and fun experiences.

 

[Punished Miku]

Also I find it hilarious that Sony thinks they are a "lux" brand,

It is definitely cringe. Notice the diamond encrusted PlayStation button icons lol. It's just a weird vibe all around.

 

[skit_data]

It is definitely cringe. Notice the diamond encrusted PlayStation button icons lol. It's just a weird vibe all around.

Are they really trying to convey a ”luxury” feeling? I guess they are but to me it just comes off as a slightly awkward bling-bling and ”street” style.

 

[Punished Miku]

Are they really trying to convey a ”luxury” feeling? I guess they are but to me it just comes off as a slightly awkward bling-bling and ”street” style.

Yeah, that could be the case for both their logo and weird live action ad. I guess we'll never know.

I'd love to be a fly on the wall during the marketing meetings where they decide on some of this stuff.

 

[Dr. Claus]

It is definitely cringe. Notice the diamond encrusted PlayStation button icons lol. It's just a weird vibe all around.

Really does feel as if smug/cocky Sony is back in full force. I hope I am wrong, but every action since 2016 really feels to cement this feeling.

 

[Great Hair]

"Play has no limits" is a tag line that fits Xbox's multiplatform approach better than PlayStation's "pay for patches" approach in terms of marketing.

This... whatever the fuck it was masquerading as a trailer for something... didn't do anything for me. And it utterly pales in comparison to my favourite PlayStation 4 advertisement:


Still absolutely lands.

PS2 ads are still unmatched.

 

[Roufianos]

Obviously they are trying to appear diverse and inclusive here… but how inclusive are you actually being if you pretty much exclude an entire section of your audience… especially when it’s still arguably your biggest one?

There's nothing arguable about it really. PlayStation's biggest markets are Europe and North America where whites are a comfortably the majority.

Pure tokenism / pandering.

 

[hemo memo]

What an awful, nonsensical great waste of time this commercial is. Play Has No Limits? With Sony recently, the only limit to play is you.

 

[Gameplaylover]

Nevermind.

 

[VanEs]

That video makes me want to buy an Xbox.

 

[FranXico]

No limits except a 10 years old hardware

What are you smoking? I would like some too.

 

[Saber]

I would nicely ask to anyone in this damn forum to explain exactly what the heck was that.

If it wasn't for the game references in this video, I wouldn't know if I was watching a video-game conference or one of those "Netflix Originals" ads. Not a single clue, perhaps its not even aimed at gamers.

 

[EDMIX]

I would nicely ask to anyone in this damn forum to explain exactly what the heck was that.

If it wasn't for the game references in this video, I wouldn't know if I was watching a video-game conference or one of those "Netflix Originals" ads. Not a single clue, perhaps its not even aimed at gamers.

ok...but you just described like most of Sony's ads for PS over the generations. lol

 

[Magic Carpet]

The only thing I recognized was the Aloy statue. Everything else was outside my field of knowing.
When I win the lottery and move to Dubai and live in a shiny gold skyscraper I might then have a better understanding.
Does seem that this fits with expensive perfumes, diamond rings and handbags better than a gaming console.

 

[Enjay]

This video has helped me decide to just preorder a steam deck.

 

[jonnyp]

What a gigantic waste of time, money and resources

 

[MasterDerico]

 

[existensmaximum]

Yeah, this is why I don't pay attention to ads. I didn't understand anything at all, what did it have to do with gaming or Playstation? To me it was just confusing and a waste of time. Why live action? Maybe I'm just old or something

And why did it say "Captured on a PS5" before the video? Is it supposed to be a joke that I'm not getting?

 

[Quasicat]

Hated that opening. They should have edited and updated this PS4 video adding in the Slim, Pro, and PS5 models and call it a day. It would have been much more enjoyable.

 

[Hobbygaming]

As Bosman put it: this was VERY 2003, and perhaps not in a good way.

Pretentious nonsense, honestly. Who is this for, exactly? What does this say?

It was a subliminal message towards Xbox IMO just look at the end with the PS logos in the crowd, the statue or Alloy and the Playstation pawn holding the crown

 

[jaysius]

 

[GymWolf]

What are you smoking? I would like some too.

I only know what i smoke when i'm in amsterdam my dude.

But to return to my post, is truth so painful?!

 

[cireza]

Chess is sooooo old. We need to modernize it, with pick ups and cinematics.

 

[The_Mike]

Don't take me down to the woke town city where the girls have blue hair and they're not pretty.
Ouuh I don't wanna call it home.

 

[I Love Rock 'n' Roll]

It was a cool way to start the show, i must say.

 

[Men_in_Boxes]

I'm surprised more people don't see this. It's a pretty clear ode to multiplayer on Sonys part. PlayStation seems to be starting its reposition as a multiplayer brand moving forward.

 

[IbizaPocholo]

 

[yurinka]

Edit: Mishima Zaibatsu logo from Tekken, probably teasing Tekken 8 (at first I thought it was a modified Hellgast logo)

This symbol in the left is on Ryu's globes. Street Fighter VI was planned for late 2022 as multiplatform crossgen game, probably now is planned for 2023:

 

[Fahdis]

This (0:27) seems like a modified Hellgast logo upside down. Maybe a new Killzone planned with Hellgast changed to become good guys?:

Mate... that's the Mishima Zaibatsu logo from Tekken. I wish a new KZ was coming but looka like Guerilla has abandoned us.

 

[Sosokrates]

Sony is the king at marketing. They love using emotion in there marketing, like all the best marketing.

 

[HTK]

It was stupid, I also thought it was Chess 2 announcement.

 

[yurinka]

I'm very sad I didn't find any Wipeout reference, which makes me sad.

Mate... that's the Mishima Zaibatsu logo from Tekken. I wish a new KZ was coming but looka like Guerilla has abandoned us.

I'm not a Tekken guy, sorry.

 

[Kerotan]

This is most likely targeted to a different audience than me because I thought it was a waste of time, especially taking into consideration that the presentation was 40 minutes long. Then again, taking into consideration the content that was present, no wonder time was wasted with this ad...

40 mins was long enough to show a lot of things.