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NPD Group: U.S. Video Game Spending This Holiday Projected to Reach a Record $13.4 Billion

Will you be spending the most you've ever spent in a next-gen launch these holidays?


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Article here: Click Me

U.S. consumer spending on video games is projected to reach $13.4 billion in the combined November and December 2020 holiday period, an increase of 24 percent when compared to a year ago. Growth is expected to be driven by console hardware, headsets, gamepads, mobile, digital full-game and post-launch content on console and PC, and subscription. Annual U.S. consumer spending on video games may exceed $50 billion in 2020, which would constitute a new record high for the U.S. market.

According to The NPD Group’s 2020 Gamer Segmentation Report, the U.S. now has 244 million video game players - 30 million more than in 2018. And players are playing more - an average of 14 hours per week in 2020 - compared to 12 hours two years ago.

This surge in player count and engagement, combined with reduced spending in experiential gifting (such as travel, theme park and sport tickets, for example) should combine to result in more available holiday dollars for video game products and services.

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How's your wallet doing? Is it ready? What have you done to ensure that your XSX or PS5 is secured?
 
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