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NetEase has formed yet another new studio, with Ubisoft veterans Bad Brain Games


NeoGAFs Kent Brockman

The studio, located in Toronto, Ontario and Montreal, Quebec, is developing “an ambitious new franchise based on a story-driven, action-adventure game,” according to NetEase.

The game will be an open world, multi-platform experience built with Unreal Engine 5 and is inspired by cult 1980s movies, mixing elements of adventure and horror, it said.

The studio is led by from Watch Dogs: Legion and Driver: San Francisco producer Sean Crooks, and NetEase claims it’s already recruited a team of veteran developers who previously worked on the Watch Dogs trilogy, Far Cry 2, Driver: San Francisco, Child of Light, Just Dance, Army of Two, Splinter Cell: Conviction and Blacklist.

Bad Brain Games is seemingly unrelated the NetEase Monreal, a studio it opened in 2019 and recently bolstered with the hiring of Jonathan Morin, who was the creative director of the first two Watch Dogs games.

“I’m honoured to be leading this talented team of developers in Canada,” said Sean Crooks, studio head of Bad Brain Game Studios.

“We’re all passionate about creating memorable and meaningful experiences. NetEase Games has given us a warm welcome, with an abundance of support and creative freedom to allow us to do what we do best. Our first game is a passion project that gives us the opportunity to truly free our brains.”

“We’re thrilled to welcome Bad Brain Game Studios into our family and enriching our presence in Canada,” said Simon Zhu, president of global investments and partnerships for NetEase Games.

“With this new studio, NetEase Games continues its commitment to nurturing top-tier talent in Canada and creating games that players love. Canada has a thriving gaming industry, and we’re excited to continue to be a part of it. We believe that our talented teams in Toronto, Montreal and beyond will create some of the most innovative and exciting games the industry has seen.”
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