Support NeoGAF

[Eddie-Griffin]

Netflix, Walt Disney Studios Among Top Winners at 2022 Clio Entertainment Awards - IMDb

IMDb, the world's most popular and authoritative source for movie, TV and celebrity content.

www.imdb.com

Tuesday night's ceremony recognized the year's best marketing across film, television, home entertainment, gaming and live entertainment.

The 2022 Clio Entertainment Awards, recognizing creative excellence in the marketing of film, television, home entertainment, gaming and live entertainment, were handed out on Tuesday night in Hollywood, at a ceremony hosted by Anthony Anderson.

During the Dolby Theater ceremony, Netflix was revealed as the network of the year, Microsoft Studios/Xbox as game publisher of the year, Walt Disney Studios as studio of the year and Trailer Park Group as agency of the year. Twenty-four individual winners were also recognized, with the full list of honorees below.

...

I guess they didn't need games this year after all. We must be much more disconnected from the general population than I thought.

 

[TransTrender]

Jesus Christ
You can't make this shit up
What a fucking clown world

 

[Thirty7ven]

Microsoft been getting awards from these guys for years, wonder why.

 

[Captain Toad]

Don't you need to actually release games during the year to win this award?

 

[PhaseJump]

Reading the reactions to this news will probably provide more entertainment value than actually using an Xbox this holiday season.

 

[rushgore]

Renault Clio Awards

 

[Ghost of Caelid]

How…

 

[SLB1904]

Don't you need to actually release games during the year to win this award?

That's marketing award. Read people

"Tuesday night's ceremony recognized the year's best marketing across film, television, home entertainment, gaming and live entertainment"

Literally the first sentence

 

[LiquidMetal14]

THIS IS HUGE

 

[Akuji]

Yeah, cant argue with that.

 

[Ozzy Onya A2Z]

Cleo right? Like a fashionable take on gaming.

 

[Topher]

That's marketing award. Read people

Marketing, yes, but still as a "game publisher".

 

[SLB1904]

Marketing, yes, but still as a "game publisher".

Yes they are a publisher who won the marketing award

 

[nikolino840]

 

[Pelta88]

 

[ZehDon]

From a platform marketing perspective, they absolutely deserved this. They're absolutely selling a platform on nothing but hardware, Game Pass, and the continued promise of "next year!". It's remarkable.

 

[CatLady]

Reading comprehension apparently is NOT one of the talents of most NeoGAF members.

 

[Topher]

Yes they are a publisher who won the marketing award

Yeah, I know. It is still weird though. I'd like to know what marketing Microsoft produced that was so incredible.

 

[adamsapple]

 

[Topher]

From a platform marketing perspective, they absolutely deserved this. They're absolutely selling a platform on nothing but hardware, Game Pass, and the continued promise of "next year!". It's remarkable.

And the award for Best Marketing of a Best Marketing Award goes to.....

 

[SLB1904]

Yeah, I know. It is still weird though. I'd like to know what marketing Microsoft produced that was so incredible.

Partnership with telecom companies, tvs, snacks they literally everywhere.

 

[Varteras]

I mean if they were going to get any award this year, it would be for managing to sell consoles on promises... again.

 

[Lupin25]

Yeah, I know. It is still weird though. I'd like to know what marketing Microsoft produced that was so incredible.

Gamepass™


EDIT: Couldn’t stop seeing that anywhere if I wanted to

 

[ZoukGalaxy]

See ? Everybody laughing, can't take it seriously.

 

[Kacho]

Let us never forget this day

 

[j0hnnix]

 

[thismeinteil]

ESG at work?

 

[feynoob]

And the award for Best Marketing of a Best Marketing Award goes to.....

ZehDon ,what is your opinion about this recent news Sir?
Do you have any further comment, about this award?

 

[lh032]

lol, i guess Microsoft is not going to commit much effort if they kept winnign like this

 

[ZehDon]

And the award for Best Marketing of a Best Marketing Award goes to.....

I'd like to thank my fellow nominees; it was a tight field this year.

 

[Topher]

Partnership with telecom companies, tvs, snacks they literally everywhere.

 

[feynoob]

I was confused at first.
Now that it's Marketing it makes sense.

 

[Jack Package]

They didn’t publish anything though? They just bought a few companies that did.
I know must awards like this are bullshit, but at least pretend whatever it is requires effort and is worth a fuck!

 

[adamsapple]

It's a fun game, albeit simple, to spot the posters who didn't read OP and are reacting solely based on the headline.

 

[feynoob]

They didn’t publish anything though? They just bought a few companies that did.
I know must awards like this are bullshit, but at least pretend whatever it is requires effort and is worth a fuck!

Oh summer shine. Read post #13

 

[Gobjuduck]

Xbox wins again

For those saying Xbox published no games this year, they published grounded and pentiment recently.

 

[feynoob]

It's a fun game, albeit simple, to spot the posters who didn't read OP and are reacting solely based on the headline.

No one does honestly. I fell for it too. I didn't know there was a award for marketing.

 

[Max_Po]

Rofl ...


Keep winning Phil.

 

[Jack Package]

Oh summer shine. Read post #13

It’s hard to market things you haven’t released. Yes there’s general marketing for th console, but I can’t think of anything in that regard that has stood out.
Thanks for the condescending reply though.

 

[Gudji]

Time to sell my PS5.

 

[8BiTw0LF]

 

[ChorizoPicozo]

Talking about buying awards.

 

[feynoob]

It’s hard to market things you haven’t released. Yes there’s general marketing for th console, but I can’t think of anything in that regard that has stood out.
Thanks for the condescending reply though.

I guess being blind is nice. It's not like MS has any product that is called gamepass to advertise.

What do I know. I am just a nobody.

 

[Jack Package]

I guess being blind is nice. It's not like MS has any product that is called gamepass to advertise.

What do I know. I am just a nobody.

first sensible thing you’ve said.

 

[TransTrender]

Reading comprehension apparently is NOT one of the talents of most NeoGAF members.

It's a fun game, albeit simple, to spot the posters who didn't read OP and are reacting solely based on the headline.

I did.
It makes no sense from the beginning.
Game Publisher.....................Marketing Award

I can't, for the fucking life of me, recall any MS XBOX related marketing this entire year.
Additionally, doesn't MS/XBOX just write the checks to OTHER marketing companies to do the work for them? Aren't these the creatives?

 

[GHG]

Xbox wins again

 

[feynoob]

I did.
It makes no sense from the beginning.
Game Publisher.....................Marketing Award

I can't, for the fucking life of me, recall any MS XBOX related marketing this entire year.
Additionally, doesn't MS/XBOX just write the checks to OTHER marketing companies to do the work for them? Aren't these the creatives?

They heavily advertised gamepass nonstop. From xcloud, to smart TV, to advertising games like persona for gamepass.
You cant be in gaming social media, without hearing about gamepass nonstop.

 

[feynoob]

This is every arsenal fans right now. Though, its Bo_Hazem worst nightmare at same time.
Now that you mentioned, where is he?

 

[ChorizoPicozo]

Is this the new "Publisher of the Year" for the green rats to champion? .

I almost feel bad for them.

 

[Kilau]

They have some interesting awards for sure:

A full list of the night’s winners are below.

Games​

Audio/Visual — “Play Has No Limits feat. Kenshi Yonezu” by SIX inc. for Sony Interactive Entertainment/PlayStation

Experiential/Events — “The Real Air Drop” by AKQA for Free Fire

Innovation — “The Cost of Bullying” by Cheil PengTai Beijing for Samsung

Partnerships & Collaborations Campaign — “Therapeutic Play” by McCann London for Xbox

Public Relations — “The Cost of Bullying” by Cheil PengTai Beijing for Samsung

Home Entertainment​

Integrated Campaign — “Fashionably Early- Home Entertainment Campaign” by Ammo Creative for Cruella

Packaging — “American Psycho – Deluxe Steelbook” by Lionsgate

Out of Home — “Turning Times Square Into A 360° Imax Theatre” by AKA NYC for Harry Potter and the Cursed Child

Television/Series​

Brand & Program Identity — “The Lord of the Rings: The Rings of Power – Logo” by Prime Video

Experiential/Events — “The Copenhagen Bench” by TV 2 Denmark

Innovation — “Netflix Stranger Things Global Rift Takeover” by Netflix

Integrated Campaign — “Stranger Things 4” by Netflix for Stranger Things 4

Key Art — “Severance Key Art” by Apple TV+

Original Content — “Pibby April Fools” by Adult Swim

Out of Home — “The Copenhagen Bench” by TV 2 Denmark

Public Relations — “The Copenhagen Bench” by TV 2 Denmark

Social Media — “Rick and Morty Global Premiere in Space” by Adult Swim

Special Shoot Spot/Promo — “X Factor” by TV 2 Denmark

Teaser — “Ozark S4 Reverse Recap” by Netflix Creative Studio for Netflix

Trailer — “Who Am I” by Wild Card for Mike

Theatrical/Film​

Innovation — “Staraoke” by Prime Video

Key Art — “Spencer Key Art Poster” by Empire Design for Spencer, Neon

Out of Home — “Staraoke” by Prime Video

Public Relations — “Staraoke” by Prime Video