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Koch Media has been renamed Plaion

IbizaPocholo

NeoGAFs Kent Brockman


In a press statement issued by the publisher, it was announced that effective immediately, all Koch Media companies worldwide will now go by the Plaion name instead, retiring a name that has stood since Koch Media was originally founded in 1994.

According to the statement, the company’s new logo, which is a green triangular shape, is designed to look like a ‘play’ button.

“Along with the new name comes a new logo that represents the interactive play button, the abstract ‘P’ inside as representation of our new name, and the ribbon symbolising the embracing and connecting role we as Plaion have as a leader in the digital entertainment ecosystem,” it states.

Plaion co-founder and CEO Klemens Kundratitz said of the change: “Over the last 28 years, we have built an incredibly strong business, partnering with many of the best-known names in the industry. Since joining the Embracer Group in 2018, growth has accelerated and we have become increasingly diversified.

“To reflect the evolving nature of our business in terms not only of content, but also of geography as we continue our expansion across the globe, we have chosen our new name to better portray who we are and the journey we are taking.”

He added: “Our new name offers us the opportunity to build on our rich history as a publishing partner and our outstanding, constantly growing network of world-class development studios and creative people, to keep delivering premium service to our partners, to highlight our ambition as a global player within the entertainment industry but also to reinvent ourselves.

“Our vision is to enable and inspire our worldwide teams and partners, unlocking their full potential.”

It appears that Plaion will continue to run its existing publishing labels, such as Deep Silver, Prime Matter, Milestone, Vertigo Games and Ravenscourt, under their existing names.
 
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Shifty

Gold Member
Much as with jokes, explaining the artistic composition of a logo does nothing to make it better or more effective.

Recall:

 

CamHostage

Member
Good, I guess?

The Koch name is not great to go with (no relation AFAICT to the Koch Brothers, if that matters,) but then it's weird to choose a game "term" as your branding when you still distribute films (though I don't know if Koch Home Entertainment ever actually produced its own material?) as well as software (Koch owns Avanquest, Kaspersky, Nero and Cyberlink, among other providers.)

And then just in general, why does the Koch Media enterprise need its own name when it's a brand in a brand with other brands? It's part of Embracer Group, and then everything I can tell they actually handle goes through Deep Silver or Retro Games or Prime Matter or Ravenscourt or one of its many other publishing labels. Why make a logo that you will never use?

Funny also that the other co-founder doesn't get to just put his name on the door. (Original co-founder Franz Koch was from Puma, but Kundratitz started and still runs the place... I guess "Kundratitz Media" doesn't have a great ring to it either.)
 
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Might as well have renamed themselves bankruptcy with all these weird decisions they keep making .

Should have named themselves U Draw.
 

01011001

Gold Member
Missed opportunity to change the name to "Core" Media (the way Koch is supposed to be pronounced).
that's not how Koch is pronounced... maybe it's close to th bastardized Englisch pronunciation, but even that's not really the case as most people pronounce it like "cock" I bet 🤣


Koch is pronounced COKE like the soda drink.

also no...
 
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01011001

Gold Member

here's Literally the fucking man himself pronouncing Koch in Koch Media exactly like the german word Koch (chef, cook)


Koch in Koch Media is pronounced exactly like the word Koch (albeit with an Austrian accent, meaning a slightly harsher ch sound lol), and as a native speaker you can believe me when I'm telling you that every single person in the videos you posted pronounces it wrong.

Koch Media simply doesn't give a shit and/or accept the bastardised version simply to make it easier for people who don't speak german to pronounce it.

it's still wrong tho.

it's like Ubisoft jokes about people pronouncing it YOU BE SOFT, although that's also technically wrong, they just roll with it
 
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Knightime_X

Member
here's Literally the fucking man himself pronouncing Koch in Koch Media exactly like the german word Koch (chef, cook)


Koch in Koch Media is pronounced exactly like the word Koch (albeit with an Austrian accent, meaning a slightly harsher ch sound lol), and as a native speaker you can believe me when I'm telling you that every single person in the videos you posted pronounces it wrong.

Koch Media simply doesn't give a shit and/or accept the bastardised version simply to make it easier for people who don't speak german to pronounce it.

it's still wrong tho.

it's like Ubisoft jokes about people pronouncing it YOU BE SOFT, although that's also technically wrong, they just roll with it
Tomatoes, tomatoes.
Other countries say many words that sound different than how it's pronounced in USA.
 

Knightime_X

Member
sure but I'm not out here calling the Switch the Sweat, which is basically how wrong Coke sounds compared to Koch
Location plays an extremely large role when it comes to pronunciation.
But I would love to see a Germany video saying Koch as COCK. 🤣
 
I knew I couldn't be the only one
Funnily enough the Koch brothers "cock" is probably pronounced correct since "Koch" is written and pronounced in Dutch as "kok". So probably the family has German roots but decided to pronounce it in the Dutch way. From where they emigrated to the US.
It appears that Plaion will continue to run its existing publishing labels, such as Deep Silver, Prime Matter, Milestone, Vertigo Games and Ravenscourt, under their existing names.
but why? Not one of them is a household name, Koch wasn't exactly either, but if not using Embracer for everything, at least they could use this oppurtunity to run their entire branch under plaion?
I will never understand PR and marketing nonsense.
 
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