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Japan is Xbox's fastest growing market

Bullet Club

Member
Oct 24, 2017
10,598
24,096
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Japan is Xbox's fastest growing market

Microsoft is aiming for simultaneous product launches for Japanese market; cloud streaming expected to launch in Japan in first half of 2021

Japan is Xbox's fastest growing market, Xbox head Phil Spencer said in a video introducing the company's Tokyo Game Show Xbox Showcase today.

Since the April debut of Xbox Game Pass for console an PC in Japan, Spencer said there have been "more players on Xbox devices, games, and services than at any time in our history in the market."

Over the summer, Spencer said monthly active users for Xbox Live grew 82% year-over-year. (He did not mention the impact the COVID-19 pandemic may have had on that figure.)

He also suggested that Game Pass' increasing numbers have positive impacts on Japanese creators and indie developers alike.

"In Japan, out of everyone who played an indie game on Game Pass, it was the first time playing an indie game on Xbox for 90% of them," Spencer said.

Additionally, he said more than one-third of Game Pass subscribers are playing at least one Japanese-made title every month.

"We learn from the past," Spencer said, acknowledging the Xbox brand's past struggles to establish itself in Japan. "And this year, we're scaling our global vision with the goal to launch our products in Japan at the same time as the rest of the world, including our new console, which will launch day and date with our global markets."

The Xbox Series S and X will launch in Japan on November 10 for ¥29,980 ($284) and ¥49,980 ($474), respectively.

With the Xbox One, Microsoft launched it in its major markets in November of 2013, and waited until September of 2014 to release it in Japan.

While Microsoft is aiming to have parity with launch dates for hardware in Japan, gamers there may have to wait a while for services. Spencer said Xbox's cloud gaming service, which was launched as part of Ultimate Game Pass earlier this month in a number of countries, will not debut in Japan until the first half of next year.

Source: Games Industry


 

Metnut

Member
Jul 18, 2017
338
717
375
Man, I ran here to post a nice zinger about going from 30 to 60 consoles sold but everyone else already posted it.

Well done NeoGAF.

I’m sure Japanese gamers will be lining up in the millions eager to see what’s next from the Fallout76 team.
 
Last edited:

cireza

Member
Jun 1, 2014
8,196
6,907
700
Japan is Xbox's fastest growing market

Microsoft is aiming for simultaneous product launches for Japanese market; cloud streaming expected to launch in Japan in first half of 2021

Japan is Xbox's fastest growing market, Xbox head Phil Spencer said in a video introducing the company's Tokyo Game Show Xbox Showcase today.

Since the April debut of Xbox Game Pass for console an PC in Japan, Spencer said there have been "more players on Xbox devices, games, and services than at any time in our history in the market."

Over the summer, Spencer said monthly active users for Xbox Live grew 82% year-over-year. (He did not mention the impact the COVID-19 pandemic may have had on that figure.)

He also suggested that Game Pass' increasing numbers have positive impacts on Japanese creators and indie developers alike.

"In Japan, out of everyone who played an indie game on Game Pass, it was the first time playing an indie game on Xbox for 90% of them," Spencer said.

Additionally, he said more than one-third of Game Pass subscribers are playing at least one Japanese-made title every month.

"We learn from the past," Spencer said, acknowledging the Xbox brand's past struggles to establish itself in Japan. "And this year, we're scaling our global vision with the goal to launch our products in Japan at the same time as the rest of the world, including our new console, which will launch day and date with our global markets."

The Xbox Series S and X will launch in Japan on November 10 for ¥29,980 ($284) and ¥49,980 ($474), respectively.

With the Xbox One, Microsoft launched it in its major markets in November of 2013, and waited until September of 2014 to release it in Japan.

While Microsoft is aiming to have parity with launch dates for hardware in Japan, gamers there may have to wait a while for services. Spencer said Xbox's cloud gaming service, which was launched as part of Ultimate Game Pass earlier this month in a number of countries, will not debut in Japan until the first half of next year.

Source: Games Industry


I thought preorders were only opening tomorrow...
 

lastmessiah

Member
May 14, 2020
1,087
2,351
420
Man, I ran here to post a nice zinger about going from 30 to 60 consoles sold but everyone else already posted it.

Well done NeoGAF.

I’m sure Japanese gamers will be lining up in the millions eager to see what’s next from the Fallout76 team.

But it says right in the tweet that it sold out in Japan and at more units than 25,000 at least.
 
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Zoro7

Member
Sep 15, 2013
1,774
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690
Lol this just shows you can put a positive spin on any news story.
 

VincentMatts

Member
Aug 21, 2014
6,625
1,524
650
They were doing terribly though so only way left to go is up, but its a good sign anyway.

They key here will be cloud gaming with gamepass. It will only get bigger which means it will ultimately mean more support on xbox from japanese devs.
 
S

SLoWMoTIoN

Unconfirmed Member
Oh

more than the Xbox One?

hmmmmmm yeah ok that isn't much?

To put it in perspective the Vita sold more than the Xbox One. So did the Saturn.
 
Last edited by a moderator:

leo-j

Member
Jun 27, 2018
671
858
350
They should buy sega, and launch as the sega s and sega x. Have an exclusive sonic platformer rpg game, persona remaster, and yakuza exclusivity. This would make things interesting over there.
 

chonga

Member
Aug 17, 2020
246
349
240
Remember those "fastest selling" console of all time articles at the start of this generation when MS were trying to paint a happy picture for Xbox One? Yeah. You do.
 

Voost Kain

Banned
Jun 6, 2015
1,999
1,203
960
Yes, going from 10, to 20, to 40 t0 50, to 70 in a consistent period is more than 6x the initial investment.
 

Ten_Fold

Member
Jan 18, 2017
2,463
2,173
480
Probably would grow faster if they just went with the rumor and called it the Dreamcast X and S over there with like skies of arcadia HD.
 

Dick Jones

Member
Mar 7, 2015
1,959
5,383
925
Delta City
They should buy sega, and launch as the sega s and sega x. Have an exclusive sonic platformer rpg game, persona remaster, and yakuza exclusivity. This would make things interesting over there.

If the Xbox Series X & S are going to be marketed as Sega Series X & S, it only comes across as trying to deceive the purchaser. Too late now if they tried. I agree buying Sega would make it interesting for Xbox in Japan.
 

Barakov

Member
Sep 30, 2006
8,325
6,847
1,520
Japan is Xbox's fastest growing market

Microsoft is aiming for simultaneous product launches for Japanese market; cloud streaming expected to launch in Japan in first half of 2021

Japan is Xbox's fastest growing market, Xbox head Phil Spencer said in a video introducing the company's Tokyo Game Show Xbox Showcase today.

Since the April debut of Xbox Game Pass for console an PC in Japan, Spencer said there have been "more players on Xbox devices, games, and services than at any time in our history in the market."

Over the summer, Spencer said monthly active users for Xbox Live grew 82% year-over-year. (He did not mention the impact the COVID-19 pandemic may have had on that figure.)

He also suggested that Game Pass' increasing numbers have positive impacts on Japanese creators and indie developers alike.

"In Japan, out of everyone who played an indie game on Game Pass, it was the first time playing an indie game on Xbox for 90% of them," Spencer said.

Additionally, he said more than one-third of Game Pass subscribers are playing at least one Japanese-made title every month.

"We learn from the past," Spencer said, acknowledging the Xbox brand's past struggles to establish itself in Japan. "And this year, we're scaling our global vision with the goal to launch our products in Japan at the same time as the rest of the world, including our new console, which will launch day and date with our global markets."

The Xbox Series S and X will launch in Japan on November 10 for ¥29,980 ($284) and ¥49,980 ($474), respectively.

With the Xbox One, Microsoft launched it in its major markets in November of 2013, and waited until September of 2014 to release it in Japan.

While Microsoft is aiming to have parity with launch dates for hardware in Japan, gamers there may have to wait a while for services. Spencer said Xbox's cloud gaming service, which was launched as part of Ultimate Game Pass earlier this month in a number of countries, will not debut in Japan until the first half of next year.

Source: Games Industry