Men_in_Boxes
Snake Oil Salesman
It feels like Microsoft assessed the market in 2018 and landed on three key realizations.
1. The market is going to grow significantly over the next 10-20 years.
2. Prestige development studios are overrated.
3. Locking games onto single platforms no longer makes any sense.
Most people probably agree with 1. Point 2 may be a bit more controversial until you zoom in and see titles like Valheim (4 person studio) blow up and out earn massive studio games. In fact, many of the industries biggest hits are from small to mid tier studios. Point 3 seems to ring true once you look at how EA, Ubisoft, and Activision outgrew studios and Nintendo and PlayStation.
Is there any scenario where Microsoft isn't one of, if not the biggest publisher in the PC+console industry in 5 or so years?
1. The market is going to grow significantly over the next 10-20 years.
2. Prestige development studios are overrated.
3. Locking games onto single platforms no longer makes any sense.
Most people probably agree with 1. Point 2 may be a bit more controversial until you zoom in and see titles like Valheim (4 person studio) blow up and out earn massive studio games. In fact, many of the industries biggest hits are from small to mid tier studios. Point 3 seems to ring true once you look at how EA, Ubisoft, and Activision outgrew studios and Nintendo and PlayStation.
Is there any scenario where Microsoft isn't one of, if not the biggest publisher in the PC+console industry in 5 or so years?