The_Mike
I cry about SonyGaf from my chair in Redmond, WA
"PlayStation and Xbox users may soon be experiencing in-game ads and recent rumours suggest that Sony and Microsoft are in the process of developing programs to integrate ads.
Over the last decade we have seen this more and more, with the number of free-to-play titles on the rise, the addition of microtransactions and ads within the game allow these games to remain free.
Now, it looks as if Microsoft and Sony are planning on following suit as they reportedly have plans to integrate in-game ads alongside paid cosmetics and Battle Passes.
Thanks to a recent report from Business Insider, it seems that both companies are currently developing a new program that will give businesses the ability to purchase in game advertising space.
““Three people who are involved in the plans said Sony is doing testing with adtech partners to help game developers create in-game ads through a software developer program. The idea is to encourage developers to keep building free-to-play games, which have soared in the pandemic, by giving them a way to monetize them, they said”.
From the report, it is likely that we will see this happen before this year draws to a close, it also went into detail regarding how the ads will actually work.
“For the ads to appear like they’re part of the game, like digital billboards in sports stadiums. Formats could include ads that give viewers rewards for watching ads and promotions for in-game items like avatar skins.”
It is unclear just what kind of impact this will have on the gaming industry, but in the meantime be sure to check back with us at Gamerficial for the latest news and updates."
gamerficial.com
Wouldn't grind my gears in a free to play title, but I wouldn't be surprised if EA would put them up on the BF 2042 red containers everywhere, in which case
Over the last decade we have seen this more and more, with the number of free-to-play titles on the rise, the addition of microtransactions and ads within the game allow these games to remain free.
Now, it looks as if Microsoft and Sony are planning on following suit as they reportedly have plans to integrate in-game ads alongside paid cosmetics and Battle Passes.
Thanks to a recent report from Business Insider, it seems that both companies are currently developing a new program that will give businesses the ability to purchase in game advertising space.
““Three people who are involved in the plans said Sony is doing testing with adtech partners to help game developers create in-game ads through a software developer program. The idea is to encourage developers to keep building free-to-play games, which have soared in the pandemic, by giving them a way to monetize them, they said”.
From the report, it is likely that we will see this happen before this year draws to a close, it also went into detail regarding how the ads will actually work.
“For the ads to appear like they’re part of the game, like digital billboards in sports stadiums. Formats could include ads that give viewers rewards for watching ads and promotions for in-game items like avatar skins.”
It is unclear just what kind of impact this will have on the gaming industry, but in the meantime be sure to check back with us at Gamerficial for the latest news and updates."
In-game adverts are coming to Xbox and PlayStation games
PlayStation and Xbox users may soon be experiencing in-game ads and recent rumours suggest that Sony and Microsoft are in the process of developing programs to integrate ads. Over the last decade w…
gamerficial.com
Wouldn't grind my gears in a free to play title, but I wouldn't be surprised if EA would put them up on the BF 2042 red containers everywhere, in which case
