Sony didn't "give" Microsoft anything. They do not own the rights to MLB. 3 years ago they were negotiating a contract extension on the MLB license. MLB told them it could no longer be platform exclusive if they wanted to re-up the deal. Now, Sony could have told them nope, when the current deal ends were done. That was Sony's leverage. They could threaten to stop making the The Show. To which, MLB likely did not care - they would just spin up a new deal with 2K or EA and move on with their day. Instead Sony said sure, but we are not publishing the game outside of our platforms. MLB goes that's fine, we will pay to to publish it elsewhere. In giving up publishing rights to the MLB, that's how it ended up on GamePass with a phat check from Phil Spencer. Sony didn't GIVE them anything. Maybe Sony underestimated what the MLB was going to do, but that's about it. Sony could have kept publishing rights and published it themselves, keeping it off Game Pass. But they didn't.
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So, this has been talked about quite sparingly by Microsoft and likely for very good reason: The numbers aren't exactly going to look good at the moment. This article goes over it in more detail:
Here is an interesting deep dive into the financials of gamepass.
Essentially, people have to look at Game Pass differently. So before Game Pass existed there was a certain revenue threshold their gaming division was making. To get back to that threshold with the game pass model, it basically takes roughly 50 million game pass subscribers. This suggest that at this moment, Game Pass is technically not making them the same profits they made without it, thus costing Microsoft revenue, which means they are losing money by having Game Pass right now.
However, pure revenue streams are not, indeed, profits. You could have 20 billion in gaming revenue, but if your gaming division is costing you 30 billion a year, you are losing 10 billion. That's typically not considered good. We just saw this happen with Netflix for a decade. It got away with it, because investors Kept investing despite Netflix not being profitable assuming they would hit a delta some day, and reap the benefits. Which has now happened in 2021.
We learn a few things from that article about how Microsoft makes Game Pass work for game publishers:
- They pay an up front fee for the game to be on a Game Pass, an amount publishers have said off the record that is "definitely enough" to put it there. Meaning it likely is some equivalent of what they think a high number of sales would be.
- Then microsoft offers a bonus structure to pay more based on how often the game is downloaded and how long people spend time playing it.
That's all great for the publishers of course. Microsoft is paying them handsomely.
But, between their own in house studio costs to make games (plus acquisitions) and what they pay others to even be on Game Pass, reality is - Game Pass is far and away NOT a profitable venture at this moment. Microsoft is assuredly losing a ton of money on Game Pass right now. However, is that the point Microsoft is focused on? Absolutely not.
Microsoft has failed to find the consistency of Nintendo and Sony. Sony seemingly always sells close to or over 100 million units. Sony's games over the years have only sold more and more. Nintendo's games always sell a ton even when the system doesn't it, and even when Nintendo has systems that sell poor it's always answered with a new system later that sells well. Both those companies have nailed down how to stay successful long haul in the industry. Outside of Xbox 360, the other 2 platforms for Microsoft haven't exactly sold that well in the marketplace. They also failed to build upon itself and offer more and more exclusive content. Whatever Microsoft had been doing, wasn't really working in comparison to the other two platform holders. They needed to do something different.
So they did. Game Pass and eventually XCloud. For Microsoft, Game Pass isn't about profits now. This was the argument people used that they HAVE to keep Bethesda games multiplat to make enough money - Microsoft is NOT concerned with profit margins today. Phil Spencer got the CEO to buy into the Netflix and Spotify strategy - looking at the long haul goal rather than the short term turnaround. Because Microsoft as a company is already massively profitable - they can afford to take such a risk and invest long haul. I don't know what the real threshold is before Game Pass starts to churn profits. 50 mil gets them to their prior revenue levels, but that doesn't factor in their increased cost they are paying to third parties and all their studios they have now and paying for all the games being developed too. They factually NEED more revenue than ever before to break even. So if 50 mil gets them to old profit levels, is 100 million their break even point? I don't know. Only Microsoft knows internally.
They are focused on growing game pass. They may destroy 30 million subs this year. Maybe destroy 40 next. If they can grow by 10+ million per year, I think Microsoft will take that no matter the losses now, because there is a end goal of being more profitable in gaming than ever before.