My point was that EA was the one who started the service, and are still doing it, for 7 years.I can't tell if you are agreeing with me, disagreeing with me or just adding on to what I am saying. All I am saying is, you need a company like Microsoft to push a service like Game Pass. Game Pass is much better value wise than EA Play and I am not sure how much of an influence it had with people; as far as I recall, not many people were excited for EA charging a subscription fee. Anyway, my point is simply this, without MS, it would be really hard to offer or aggressively push a service like Game Pass (you also can't ignore that EA only offered EA games and they weren't new titles.) I felt it was very barebones when I signed up for that free trial.
I only mentioned MoviePass to show that even a really good service can't survive simply for being a really good service and MoviePass was great. They failed in convincing theater chains to let them play the middleman and decided to start their own subscription. On the gaming side, as you say, it was a little different, where a publisher started it and MS joined in. But MS is also the one who can push it.
The movie pass problem was other revenue. You cant have movies only, without having other service to make money from. sub always lose money, since people need content, and you only get money from the sub.
EA play, gamepass have that. Its dlc, mtx, allowing you to buy the games. They dont have to worry about the sub money.
Microsoft is in it for the endgame. That is why you see 3rd party games. Because that 50m-100m is where the profits will exceed the investment. and games take time to clear it. so people are stuck with overwhelming content, unlike movies, which are 2 hour or 10 season.