Sony is cooking up plans to run ads in PlayStation games as rival Microsoft plans a similar program with Xbox
Advertisers will be able to reach gamers through in-game ads that Sony hopes won't annoy players and developers.
Sony is working on a plan to put ads inside PlayStation games, sources said, similar to a move by Microsoft to run ads in Xbox.
Three people who are involved in the plans said Sony is doing testing with adtech partners to help game developers create in-game ads through a software developer program. The idea is to encourage developers to keep building free-to-play games, which have soared in the pandemic, by giving them a way to monetize them, they said.
Same energy folks