While Microsoft is focused on completing the Activision acquisition, Spencer said he remains on the hunt for more content whether by investing in new games, partnerships or further deals. Xbox wants to add content and creators in the regions of the globe where it's less strong.
"I'm always thinking about things that add to our capability," he said. "Even though we've worked on our geographic expansion, I'd still say we have too many of our creators in places that are our traditional markets."
This screams Asia, which we know Phil has a vested interest as of late. Who's next after ABK?