If they don't give a fuck then they should increase that fine.
The EU isn't asking them to use the same 59.99€ pricing for the whole EU. They are asking them to allow people from the EU to buy in the stores of other countries, obviously where the games are cheaper. If Valve implements what EU is asking for, at least all EU users (including the ones from poor countries) would be able to buy their games cheaper.I see a couple of dumb fucks using this as an opportunity to shit on Valve, but consider the following.
That's the Net average monthly salary for 2019, do you really expect gamers in former Warzaw pact countries to start paying 59,99€ for a new game?
The obvious solution is for Tier2 Euro countries to start buying games with rubles.