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Sony Wants To Grow PlayStation By Making Xbox Smaller, Phil Spencer Says

MikeM

Member
You can clearly tell who the PS fanboys are in this thread. At least I’ll get to play Starfield on my Xbox when it releases. Pc players will enjoy it too. PS losses out, now you know that’s how it feels. I’m sick of all the fucking exclusivity deals Sony has with multi platform content in multi-platform games. Fuck off Sony PS. They can’t even keep a good IP going like Gravity Rush and kill the servers, fuck Sony PlayStation.
Jesus man. You act like Xbox does not do exclusive deals. Are you blind or just misinformed?
 
well, they fucking did so fuck Sony.

TzC4zkF.png
 

yurinka

Member
Except that MS has stated a bajillion times now that they have no intention of removing them from Playstation.
Yep. I personally think CoD will continue on PS forever, and that offering Sony to publish it on PS only for 3 years more is a negotiating tactic to end getting the 30% cut on PS reduced for MS games, or to allow them to put their own MS store and GP on PS without paying Sony nothing instead of 30%.

What he's referring to is Sony's continued practice of taking traditionally 3rd party developers, and paying them to make games exclusively for 1 console.
MS, Nintendo and MS always paid for 3rd party exclusives. And Sega too before MS and Sony had consoles.

But more recently MS does that less frequently with big games because they prefer to spend the money instead on buying their IPs, developers and publishers instead. With the main goal of having more quality 1st party content on their platform (mostly GP) and to increase their revenue and profitability thanks to what the acquired companies provide.

Both companies are essentially doing the same thing. They're just going about it different ways. MS is buying up publishers to ensure their content is on their platform. Sony is signing exclusivity deals to ensure that their content is on theirs.
No, it isn't the same. MS bought big publishers including the biggest 3rd party publisher and biggest 3rd party IP. This is something Sony and Nintendo didn't do.

All the companies (not only Sony and including MS) pay for -often timed, often console- exclusives of specific games.
 
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Why not explain your view instead of just being condescending?
Explain why governments don't allow companies to absorb as many smaller other companies as possible to kill off competition and to become more and more powerful?

There's many reasons, some obvious, others less so, but a lot should be common sense. One extreme is the company basically gains more power than the government itself.

Think of the game where everyone starts as small dots. The bigger dots move around and can eat any smaller dots and thus become bigger. Then they can eat any other smaller dots. Eventually, you are left with one huge dot that has absorbed everyone and e everything.

The end result?

4JTr8t5.jpg
 

Unknown?

Member
It's not "bad". It's only bad as it will force Sony to finally think outside the box and level the playing field. There's nothing inherently wrong there. It's competition. What the naysayers are upset about is the status quo being changed. Being challenged. Change is hard. I get it. But it happens all the same. Sony is not immune to this.
Did you miss the point of my post or something? I said if Sony had that kind of money to consolidate the industry, it would be bad.

What naysayers are upset about is just like any industry that goes through consolidation to where their choice is limited.
 

IFireflyl

Gold Member
This is absolutely false. Microsoft hasn't been acquiring studios for decades. Up until 2018, they only had, I think 5? And they depended heavily on Forza, halo and gears. The reason they have had as many issues they've had is because they didn't have the talent or dev houses to truly compete with Sony, who had numerous studios and IPs over decades of dominating this industry. They didn't even have the backing of their own company.

And to say they can't manage studios is disingenuous! They've only started to acquire studios within the last couple of years. Then, the whole of the world faced an epidemic! Every and all industries were changed for the foreseeable future.

I'll agree that they need to start releasing games from all these studios in the VERY near future. But to state they don't know how to manage studios or that they've been acquiring studios for decades is equivalent to the FTC stating that Microsoft went back on their word to not make Bethesda games exclusive, when that's not what they said and have kept to what they actually stated in the initial contract. It just ain't true, chief!

Sony Acquisitions:
May 21, 1993 - Psygnosis
December 1, 2000 - Bend Studio
January 22, 2001 - Naughty Dog
August 7, 2002 - Incognito Entertainment
December 7, 2005 - Guerrilla Games
January 25, 2006 - Zipper Interactive
May 15, 2007 - Sigil Games Online Inc
September 20, 2007 - Evolution Studios, Bigbig Studios
March 2, 2010 - Media Molecule
August 2, 2011 - Sucker Punch Productions
January 8, 2019 - Audiokinetic
August 19, 2019 - Insomniac Games
June 29, 2021 - Housemarque
July 1, 2021 - Nixxes Software
September 8, 2021 - Firesprite
September 29, 2021 - Fabrik Games
September 30, 2021 - Bluepoint Games
December 10, 2021 - Valkyrie Entertainment
February 1, 2022 - Lasengle (gaming division of DelightWorks)
March 21, 2022 - Haven Studios
July 15, 2022 - Bungie
August 29, 2022 - Savage Game Studios

Microsoft Acquisitions:
January 11, 1999 - FASA Interactive
April 19, 1999 - Access Software
June 19, 2000 - Bungie
December 5, 2000 - Digital Anvil
May 3, 2001 - Ensemble Studios
September 24, 2002 - Rare
April 6, 2006 - Lionhead Studios
October 12, 2011 - Twisted Pixel Games
June 5, 2012 - Press Play
November 6, 2014 - Mojang
June 11, 2018 - Ninja Theory
June 11, 2018 - Undead Labs
June 11, 2018 - Compulsion Games
June 11, 2018 - Playground Games
November 10, 2018 - inXile Entertainment
November 10, 2018 - Obsidian Entertainment
June 9, 2019 - Double Fine Productions
September 21, 2020 - ZeniMax Media
January 18, 2022 (Pending) - Activision Blizzard

10 of Microsoft's 18 completed acquisitions were made prior to 2018, and 9 of those 10 were completed prior to the start of the Xbox One era (which began November of 2013). That means they completed the same number of acquisitions through the end of 2017 that Sony did, and Sony had been in the console game almost a decade longer than Microsoft. Don't spout bullshit without doing any research.
 
It's not "bad". It's only bad as it will force Sony to finally think outside the box and level the playing field.
Think outside the box? What is thinking inside the box? Making and releasing great games in-house from the ground up?

I'd rather they not think outside the box like Microsoft with, "fuck it, we give up, making good games is too hard, just buy out the competition".
 

Unknown?

Member
Explain why governments don't allow companies to absorb as many smaller other companies as possible to kill off competition and to become more and more powerful?

There's many reasons, some obvious, others less so, but a lot should be common sense. One extreme is the company basically gains more power than the government itself.

Think of the game where everyone starts as small dots. The bigger dots move around and can eat any smaller dots and thus become bigger. Then they can eat any other smaller dots. Eventually, you are left with one huge dot that has absorbed everyone and e everything.

The end result?

4JTr8t5.jpg
If you really want to go there, these big tech US companies all got so big due to government granted privileges creating an unfair playing field. They all received government grants early on which helped cement their positions and/or overtake already established companies. All of them get privileges that small businesses don't get.

In a perfect free market you would still get monopolies but they wouldn't hurt the consumers because as soon as they did another company could come in and quickly supplant them. Not in a world where corporations and government intertwine.

Antitrust is an agency designed to fix problems created by government granted monopolies (which doesn't mean having full control over an industry, just having given an unfair advantage like utility companies for example or schools). Problems THEY created by passing laws on behest of the very same people running those corporations.

This is why companies like Facebook are for regulations because it will prevent any startups from being able to compete.
 

IFireflyl

Gold Member
If you have a decent PC, there's no reason to own an Xbox over a Playstation. Playstation has big high quality exclusives, and Xbox doesn't, and it's been that way for a very long time now.

I actually own a PC and and Xbox Series X, and I got rid of my PlayStation 5 because I wasn't using it enough. And yet I'm labeled a Sony fanboy because I don't support this acquisition.
 

gothmog

Gold Member
Sony Acquisitions:
May 21, 1993 - Psygnosis
December 1, 2000 - Bend Studio
January 22, 2001 - Naughty Dog
August 7, 2002 - Incognito Entertainment
December 7, 2005 - Guerrilla Games
January 25, 2006 - Zipper Interactive
May 15, 2007 - Sigil Games Online Inc
September 20, 2007 - Evolution Studios, Bigbig Studios
March 2, 2010 - Media Molecule
August 2, 2011 - Sucker Punch Productions
January 8, 2019 - Audiokinetic
August 19, 2019 - Insomniac Games
June 29, 2021 - Housemarque
July 1, 2021 - Nixxes Software
September 8, 2021 - Firesprite
September 29, 2021 - Fabrik Games
September 30, 2021 - Bluepoint Games
December 10, 2021 - Valkyrie Entertainment
February 1, 2022 - Lasengle (gaming division of DelightWorks)
March 21, 2022 - Haven Studios
July 15, 2022 - Bungie
August 29, 2022 - Savage Game Studios

Microsoft Acquisitions:
January 11, 1999 - FASA Interactive
April 19, 1999 - Access Software
June 19, 2000 - Bungie
December 5, 2000 - Digital Anvil
May 3, 2001 - Ensemble Studios
September 24, 2002 - Rare
April 6, 2006 - Lionhead Studios
October 12, 2011 - Twisted Pixel Games
June 5, 2012 - Press Play
November 6, 2014 - Mojang
June 11, 2018 - Ninja Theory
June 11, 2018 - Undead Labs
June 11, 2018 - Compulsion Games
June 11, 2018 - Playground Games
November 10, 2018 - inXile Entertainment
November 10, 2018 - Obsidian Entertainment
June 9, 2019 - Double Fine Productions
September 21, 2020 - ZeniMax Media
January 18, 2022 (Pending) - Activision Blizzard

10 of Microsoft's 18 completed acquisitions were made prior to 2018, and 9 of those 10 were completed prior to the start of the Xbox One era (which began November of 2013). That means they completed the same number of acquisitions through the end of 2017 that Sony did, and Sony had been in the console game almost a decade longer than Microsoft. Don't spout bullshit without doing any research.
For many people in these threads if they didn't spout bullshit they would have nothing to spout at all.
 

ANDS

King of Gaslighting
SONY puts out bullshit statements overstating the value of COD, so MS throws its own whooper out there. I see nothing wrong. Two crooks trying to steal from each other - I dig it.
 

yurinka

Member
That is, at a clear disadvantage compared to a much larger park of competing consoles.

The only way for Xbox to function as a division or go to hell (due to pressure from shareholders) depends on this type of decision and not on romanticizing the "organic growth" that's read on the forums, the only one that can afford that privilege is Nintendo.
Organic growth means to grow their business mostly by releasing more products than before, reaching new markets, optimizing internally some businesses with the goal of selling more, increase the average revenue per user or in general to make more money.

So in the case of Sony, to release more games (so increasing the manpower of their dev teams to allow them work on more games at the same time), increase/improve their marketing, expand their IPs to PC/mobile/movies & tv shows, increase partnerships to get more 2nd and 3rd party exclusives, betting harder on VR, improving their store/game sub/MP related features like chats and so on to increase engagement and ARPU, betting harder on MP & GaaS, etc. By doing all these things (and more) they plan to grow their business, meaning increase their revenue and profit. With organic growth acquisitions have a small role, they are in most cases to support their existing products and services (like outsourcing, porting, remakes support teams), a good chunk of the manpower growth comes from hiring people for existing teams to work in these reworked products or to bring them to new markets.

Inorganic growth means to focus company growth on acquisitions: you have a company that makes some products or services and buys another products or services to add them, their revenue and profit on top of yours. And growing primarly by doing this, instead of on primarly optimizing and expanding your already existing products or services.

MS, as the global corporation outside gaming, has a shit ton of money so for them is faster and easier to choose inorganic growth and buy the big players they can as much as regulators to fight an uphill battle against their direct competition.

Sony is a smaller corporation so can't go through the same route making huge acquisitions of that scale, so they choose to grow more slowly by a more inorganic growth because it's more affordable for them. Also, Sony is in a better position in gaming, particularly in consoles and in terms of output of quality superselling games, and are in a multi year pattern of revenue and profit growth, so don't need to rush or be specially aggresive or make huge changes to fight their direct competition.
 

yurinka

Member
Sick of this crap. Nintendo's success under pins everything he is trying to allege. Maybe, just maybe there is only room for 1 powerful system and 1 alternative like what Nintendo brings. The truth is 3rd place in this industry still seems profitable. I really don't care if the ABK deal goes through. Having the HD twins may have worked in the past, but Microsoft has really pushed gamepass and service gaming as its own blue ocean style strategy.
Yes, after the acquisition, Nintendo will be the console maker generating less revenue of the 3 even if will be the one generating the biggest profit (MS being the less profitable one).

Gamepass will continue being the 3rd game subscription in consoles after PS Plus and Nintendo Switch Online. In mobile there are subs like Apple Arcade or the Google Play sub, in PC there are others like Amazon Prime Gaming. Multi game subs isn't a blue ocean.

Imagine saying “overstated” about CoD, when the recent one just crushed all time records in sales, and produced over $1billion in revenue in mere days.
Yes, CoD makes a lot of money and as Sony says to regulators it's important. But as MS says it isn't that important and Sony would be ok without it because CoD represents a tiny part of the market even in the PS market, because the gaming and PS markets are super huge.
 
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gothmog

Gold Member
Imagine saying “overstated” about CoD, when the recent one just crushed all time records in sales, and produced over $1billion in revenue in mere days.
We've reached politics level of lies passed off as truth at this point. If I was a regulator I would have made Microsoft send someone over and read their statements around COD not being that big of a deal. If they can keep a straight face maybe we let the deal go through.
 

Jigsaah

Gold Member
While I think Phil's phrasing is off, anybody has to admit that because of Sony's position they've always had to punch down. The famous Xbox 360 announcement DRM debacle had Sony kick Xbox while they were down. Times were different, Xbox 360 was just coming off a gen that nearly matched PS3 sales and Sony saw an opportunity and pounced. Sony has done similar things in the past with other rivals. This is simply true.

Xbox does the same thing but since they are punching up they the advantage of perception in that they are the underdog. Who doesn't like to see the underdog put up a good fight. Great example of this is the mid gen refresh 6>4 TF. Xbox made an entire marketing campaign based on that. I think they had a boat in the water near a Sony conference with a 360 logo on it or some shit. Waste of money if you ask me but...alas....these are also simply facts.

Right now, because we are perceiving Xbox more as MICROSOFT people could see this in the opposite direction. Xbox throwing their weight around making an unprecedented amount of acquisitions in such a short time makes XBOX seem bigger now. Well, compared to what they were at least. If not culled in some way, Microsoft could be seen as buying their way to dominance in a way that Sony literally can not do at this stage. This makes Sony look like the underdog in this particular context. So what Phil is saying is true, but misleading IMO.
 

DeepEnigma

Gold Member
Yes, after the acquisition, Nintendo will be the console maker generating less revenue of the 3 even if will be the one generating the biggest profit (MS being the less profitable one).

Gamepass will continue being the 3rd game subscription in consoles after PS Plus and Nintendo Switch Online. In mobile there are subs like Apple Arcade or the Google Play sub, in PC there are others like Amazon Prime Gaming. Multi game subs isn't a blue ocean.


Yes, CoD makes a lot of money and as Sony says to regulators it's important. But as MS says it isn't that important and Sony would be ok without it because CoD represents a tiny part of the market even in the PS market, because the gaming and PS markets are super huge.
People who purchase CoD in the ecosystem, also purchase other games and DLC as well. They are out of the ecosystem, their spend on other products is out as well.

It has a ripple effect.
 

fallingdove

Member
Save us all the "I'm an (insert console here) owner." Nobody is buying it and at this point it really just tells me you exclusively play PS.
I don’t give a fuck if you buy it or not.


The truth is that you shouldn't be so concerned. Because while you think it's been 7 years, in reality it's only been 4. So come back in 3 more years, and we'll discuss your "concern".
Oh thank god. I was so worried.
 

Mozza

Member
Let's be clear about something that most people seem to miss. Before any significant M&A happens it's the duty of the regulators to contact the competing parties and get their views on the particular deal. This doesn't start from the competitors "whining" about stuff in media, but it's the regulators soliciting a response.

There are teams of lawyers on each side dealing with this sort of inquiries from the regulators and it's their job to take those things seriously.

The bigger the deal, the more scrutiny will take, but this sort of inquiry happens even in much smaller M&As on any given market.

And I know this from personal experience having worked for a bit more than 8 years in a very high profile law firm that focuses on massive corporate deals and transactions (not as a lawyer, but in IT/Automation Management). There are literally processes in place where the buying party has to provide direct contacts of the competitors (phone numbers, emails, etc) for the regulator to survey and discuss. I would be surprised if in this case Microsoft wasn't the one forced to inform the regulators that Sony would be one of the competitors that should be surveyed for the approval of the deal.
And they will do all that, then the deal will still go through, all this is the illusion of some sort of regulation.
 
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Mozza

Member
That's Phil's side of the story. He doesn't need to come to public and say that, the regulators will do their job and the lawyers will pass on his concerns. There's nothing to be won by him coming to public with this bullshit. It's unprofessional as fuck and reeks of desperation.
And Jim is being totally professional crying about this to anyone that will listen, looks more like a childish tete a tete from both sides to be honest.
 
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ProtoByte

Member
Imagine saying “overstated” about CoD, when the recent one just crushed all time records in sales, and produced over $1billion in revenue in mere days.
The other component just as if not more vital than the money (as far as Sonys concerned) is the time.

In their complaint to the CMA, Sony notes that Call of Duty gets multiple times more playtime than all of their first party franchises combined. People might love and buy single player titles on PlayStation more than CoD, but once you're finished with the campaign, that's it. The nature of multiplayer games makes it such that a lot of people spend 100s of hours on them each. If that time can't be filled on PlayStation, that significantly lowers the value proposition for them.

I might think it's bizarre and tasteless to incessantly play the same shit for literal years oh end, but that's the unfortunate reality of the market. It's also why Sony is (again, unfortunately) going to spend a slim majority of its resources on live service garbage.
 
DNsiXpb.jpg

I was just sorting my games out. I say vote with your wallet, and I did, this is my Xbox One/ X physical collection so far. My Xbox 360 collection is double this. I actually got to sort that out too…

I definitely prefer Microsoft over Sony for sure and will continue to support them. Sony is too restrictive for my taste.

I look forward to burning them after the war
 

Gavon West

Spread's Cheeks for Intrusive Ads
Sony Acquisitions:
May 21, 1993 - Psygnosis
December 1, 2000 - Bend Studio
January 22, 2001 - Naughty Dog
August 7, 2002 - Incognito Entertainment
December 7, 2005 - Guerrilla Games
January 25, 2006 - Zipper Interactive
May 15, 2007 - Sigil Games Online Inc
September 20, 2007 - Evolution Studios, Bigbig Studios
March 2, 2010 - Media Molecule
August 2, 2011 - Sucker Punch Productions
January 8, 2019 - Audiokinetic
August 19, 2019 - Insomniac Games
June 29, 2021 - Housemarque
July 1, 2021 - Nixxes Software
September 8, 2021 - Firesprite
September 29, 2021 - Fabrik Games
September 30, 2021 - Bluepoint Games
December 10, 2021 - Valkyrie Entertainment
February 1, 2022 - Lasengle (gaming division of DelightWorks)
March 21, 2022 - Haven Studios
July 15, 2022 - Bungie
August 29, 2022 - Savage Game Studios

Microsoft Acquisitions:
January 11, 1999 - FASA Interactive
April 19, 1999 - Access Software
June 19, 2000 - Bungie
December 5, 2000 - Digital Anvil
May 3, 2001 - Ensemble Studios
September 24, 2002 - Rare
April 6, 2006 - Lionhead Studios
October 12, 2011 - Twisted Pixel Games
June 5, 2012 - Press Play
November 6, 2014 - Mojang
June 11, 2018 - Ninja Theory
June 11, 2018 - Undead Labs
June 11, 2018 - Compulsion Games
June 11, 2018 - Playground Games
November 10, 2018 - inXile Entertainment
November 10, 2018 - Obsidian Entertainment
June 9, 2019 - Double Fine Productions
September 21, 2020 - ZeniMax Media
January 18, 2022 (Pending) - Activision Blizzard

10 of Microsoft's 18 completed acquisitions were made prior to 2018, and 9 of those 10 were completed prior to the start of the Xbox One era (which began November of 2013). That means they completed the same number of acquisitions through the end of 2017 that Sony did, and Sony had been in the console game almost a decade longer than Microsoft. Don't spout bullshit without doing any research.
There were studios I didn't even know we're actually part of Xbox in it's earlier years. Appreciate the list

However, there were 6+ years where there were NO acquisitions at all, which also happened to be the time where Microsoft suffered the most.

My point being, they've only just recently started to buy dev houses (with the full backing of Microsoft from 2018) with continued velocity to the point where it actually makes a substantial difference. Before that time, Xbox was seen as a lab experiment or hobby to Microsoft. It's an entirely different ball game now. Xbox is a major pillar for the company today, and it shows enormously, and it's a huge disruptor to the status quo.
 
lying-coming.gif


This is very accurate. Sony regularly uses the threat of uncertainty to harm Xbox every generation, especially at the start of the new generation by going out of its way to keep games off Xbox, just like it did with Deathloop and Ghostwire Tokyo. And it isn't stopping there, they have deals specifically to keep games off Game Pass, to keep it from growing. It would be one thing if it's because they're putting the games on PS Plus, but they aren't even doing that. It's strictly to limit the growth of Xbox who is pursuing a different business model from Sony. It's the very definition of trying to keep Xbox small, and in so doing Playstation grows. They literally use their market power to help cut a deal to keep Call of Duty from Game Pass. They quite literally have an Xbox crossplay tax on developers, which might force some developers into heavily marketing the playstation version of a game to avoid having to pay the tax.

One of the best things to come from this acquisition will be a more honest Xbox about Sony's business practices. I own every playstation console to ever release, but Sony deserves to be called out. Microsoft is buying publishers to deliver assurances and guarantees to its fanbase, the same ones Sony has been spending money on for years to secure. Sony is upset about what Microsoft is doing because what Microsoft is doing stands to not only increase pressure on Sony with an even stronger and more mainstream Game Pass (thanks to COD), but Sony knows that if that Activision deal goes through the kinds of deals they cut to deprive Xbox fans of games, or deprive game pass subscribers of specific additions, become more expensive for them.

Talk your shit, Phil. It's never too late to learn that your "friends" aren't actually friends and never were.
 
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yurinka

Member
People who purchase CoD in the ecosystem, also purchase other games and DLC as well. They are out of the ecosystem, their spend on other products is out as well.

It has a ripple effect.
So what? Around 90% of the PS MAU don't buy the yearly CoD games and the ones who do, part of them already have a gaming PC or Xbox so if going exclusive they'll simply play CoD on Xbox/PC as they already do with other games and will continue playing on PS. Other part of CoD players if goes exclusive will play other PS games instead. Pretty likely if CoD goes console exclusive only a handful million players or so would leave PS to join Xbox, which considering PS growth numbers Sony would compensate them with new users in a handful years.

So to make CoD console exclusive wouldn't almost change the console market, wouldn't highly increase their ecosystem, and it would be at the cost of stopping earning the shit ton of money ABK makes every year on PS. Not worth it, MS would prefer to don't have these few extra million users but instead to continue earning a shit ton of CoD PS money.

Without making CoD exclusive, they can (and will once their currently signed 'no GP' deals with Sony end) put CoD day one on GP and will help them grow GP a few million subs (part of the interested ones already will have GP before) and will make multi console users play it on XB. Even if at the cost of to stop earning a ton of money from CoD PC and XB game sales.

This is why I think MS will keep CoD multi, will put it on GP but the gaming, consoles and game subs market won't almost change.
 
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Gavon West

Spread's Cheeks for Intrusive Ads
Yep. I personally think CoD will continue on PS forever, and that offering Sony to publish it on PS only for 3 years more is a negotiating tactic to end getting the 30% cut on PS reduced for MS games, or to allow them to put their own MS store and GP on PS without paying Sony nothing instead of 30%.


MS, Nintendo and MS always paid for 3rd party exclusives. And Sega too before MS and Sony had consoles.

But more recently MS does that less frequently with big games because they prefer to spend the money instead on buying their IPs, developers and publishers instead. With the main goal of having more quality 1st party content on their platform (mostly GP) and to increase their revenue and profitability thanks to what the acquired companies provide.


No, it isn't the same. MS bought big publishers including the biggest 3rd party publisher and biggest 3rd party IP. This is something Sony and Nintendo didn't do.

All the companies (not only Sony and including MS) pay for -often timed, often console- exclusives of specific games.
Correction: something Sony and Nintendo CANT do.

there's a huge difference!

And, no. Microsoft isn't locking down 3rd party content anywhere near the velocity Sony does. They tried it before and got raked over the coals! Another reason they decided to go the route their going now.
 

Swift_Star

Banned
Sony Acquisitions:
May 21, 1993 - Psygnosis
December 1, 2000 - Bend Studio
January 22, 2001 - Naughty Dog
August 7, 2002 - Incognito Entertainment
December 7, 2005 - Guerrilla Games
January 25, 2006 - Zipper Interactive
May 15, 2007 - Sigil Games Online Inc
September 20, 2007 - Evolution Studios, Bigbig Studios
March 2, 2010 - Media Molecule
August 2, 2011 - Sucker Punch Productions
January 8, 2019 - Audiokinetic
August 19, 2019 - Insomniac Games
June 29, 2021 - Housemarque
July 1, 2021 - Nixxes Software
September 8, 2021 - Firesprite
September 29, 2021 - Fabrik Games
September 30, 2021 - Bluepoint Games
December 10, 2021 - Valkyrie Entertainment
February 1, 2022 - Lasengle (gaming division of DelightWorks)
March 21, 2022 - Haven Studios
July 15, 2022 - Bungie
August 29, 2022 - Savage Game Studios

Microsoft Acquisitions:
January 11, 1999 - FASA Interactive
April 19, 1999 - Access Software
June 19, 2000 - Bungie
December 5, 2000 - Digital Anvil
May 3, 2001 - Ensemble Studios
September 24, 2002 - Rare
April 6, 2006 - Lionhead Studios
October 12, 2011 - Twisted Pixel Games
June 5, 2012 - Press Play
November 6, 2014 - Mojang
June 11, 2018 - Ninja Theory
June 11, 2018 - Undead Labs
June 11, 2018 - Compulsion Games
June 11, 2018 - Playground Games
November 10, 2018 - inXile Entertainment
November 10, 2018 - Obsidian Entertainment
June 9, 2019 - Double Fine Productions
September 21, 2020 - ZeniMax Media
January 18, 2022 (Pending) - Activision Blizzard

10 of Microsoft's 18 completed acquisitions were made prior to 2018, and 9 of those 10 were completed prior to the start of the Xbox One era (which began November of 2013). That means they completed the same number of acquisitions through the end of 2017 that Sony did, and Sony had been in the console game almost a decade longer than Microsoft. Don't spout bullshit without doing any research.
Why do they always do this?
 
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