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Kelloggs Cereal enters blockchain gaming partnership with Mythical Games. Will provide NFT characters for 'Blankos Block Party'

Kellogg’s has partnered with Mythical Games to create a set of NFT characters based on Pop-Tarts for Blankos Block Party.
  • Blankos Block Party is a multiplayer blockchain game styled like a giant block party.
  • The in-game NFTs represent avatar designs and accessories that can be bought and sold on Mythical Games’ web shop.
  • With its foray into blockchain gaming, Kellogg’s Pop-Tart brand is aiming to drive engagement with Gen-Z consumers who are less familiar with the product.
Kellogg’s has made its first foray into blockchain gaming as it partnered with Mythical Games for NFT characters based on Pop-Tarts for Blankos Block Party.

Blankos Block Party is a multiplayer blockchain game styled like a giant block party, with in-game NFTs that represent avatar designs and accessories that can be bought and sold on its marketplace.

In Blankos Block Party, players can jump into an immersive social party game where they play with and against friends in racing, vibe collection, shooting, and brawl game modes. They can also rack up rewards and secure the rarest collectibles to build their collection.

For its first UK brand campaign in two decades, Kellogg’s Pop-Tarts brand has collaborated with Mythical Games to create a set of NFTs within the game with collectable and tradeable Pop-Tart-based characters called Hip Pop, Punk Pop and Glam Pop.


Kellogg’s has identified gaming as a key passion of Gen-Z and with its foray into blockchain gaming, Pop-Tart is aiming to drive engagement with the demographic of consumers between the ages of 18-24 who are less familiar with the product.

“We’re very excited to taking Pop Tarts into the metaverse, a first for Kellogg’s in the UK. Pop-Tarts is a fun brand, and by creating NFT characters for a playful virtual world we can better engage with people, particularly Gen Z consumers,” said Emer Hayes, Kellogg’s Pop-Tarts brand lead.

The activation was overseen by integrated marketing and agency services company, Dentsu UK&I, alongside DENTSU CREATIVE and Carat – Kellogg’s UK media agency. It is the first Web3 campaign by Kellogg’s in Europe.

Alex Hamilton head of innovation at Dentsu Creative, said: “This is a match made in metaverse heaven. We’re proud to work in partnership with Mythical Games’ signature title, Blankos Block Party to take Pop Tarts into this virtual world. Both are vibrant brands that fit well together on a number of levels.”
BBPxPopTarts_Hero_1920x1080-b7a8ed.webp


Between this, the rumored Sears VR headset, and the KFC console not cancelled and still happening, I think a lot of these companies are in over their heads.

What's next Band-Aid making a TPS and Souljaboy making a game con- oh.
 

SJRB

Gold Member
You know, it's things like this that make me wonder why I shouldn't grift the fuck out of some out of touch mega company by selling them a bunch of yahoo fantasy techno babble they're too fucking dumb to understand but the fomo makes them fork over literal millions of dollars.
 
Bring back cereal box game cds damn it

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NFT games? How about No Fucking Thanks
Who has a CD-ROM drive anymore?

And imagine the kid that has a switch who has to beg for his parents to buy a ps/Xbox.

If anything, they would give out game codes, Roblox money or a month of some crappy service like gamepass.
 

LordOfChaos

Member
Who has a CD-ROM drive anymore?

And imagine the kid that has a switch who has to beg for his parents to buy a ps/Xbox.

If anything, they would give out game codes, Roblox money or a month of some crappy service like gamepass.

A code that works for online download as well, doesn't take that many neurons lol

Just miss the nostalgia of cereal CD games mostly, codes are so unmagical
 
They forgot to strike when the iron was hot. It is cold now and malformed.

Actually NFT's are pretty high right now, Kellogg's is trying to cash in before it collapses. They did miss the peak though but there's still millions to be made.

I mean it's not like they are going to experience much financial growth with Cereal alone in a recession. $2 boxes are around $7-8 now. People are buying the store brands.
 
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