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During Epic Apple case, Microsoft lawyer says they've never made a profit selling Xbox consoles

jakinov

Member
I imagine they both make a killing for paid online too.
It’s not all free money. The services are still expensive to run. There’s profit there but royalty revenue traditionally covers hardware R&D and not making a substantially profit on hardware but with online services (and the expectation that companies continue to deliver updates via the internet), if people aren’t paying for it, it’s another thing to offset from their royalty revenue. The royalty cut is also only about 12% for retail which was where most game were sold In the past. That’s why I think when things go fully digital they have less of an excuse of charging for online because many of the services then become an inherent part of the business and their monetization greatly changed for their benefit (I.e 30% instead of 12%).
 

IntentionalPun

Ask me about my wife's perfect butthole
I always assumed this. I thought it was known forever
It's been known forever they've started with significant losses.

But from the OG Xbox, to the 360 they were determined to cut costs.. and then again with the XBO generation. Both Sony and MS weren't willing to do the "huge loss leader" thing.

So it's never been 100% clear if MS ever sold Xbox above BOM later in a generation. Sony has, even with the expensive as hell PS3. (although they cut out the PS2 emotion engine for that)
 
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harmny

Banned
they should start taking a 30% cut for every transaction made in windows

look at apple. they don't develop games. they don't develop consoles. and they are beating microsoft in game revenue :messenger_tears_of_joy:
and google is next with android


3vp9yNx.png
 
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James Sawyer Ford

Gold Member
I don't necessarily disagree with you here. The Zenimax purchase is a big deal. What's important here is how Sony responds. In order to fight back against that, do they start having first-party studios create Bethesda like games (but better)? This could work out in the end for Sony if some of their first-party studios start going toe-to-toe with them.

possibly. But I am more concerned about the game pass model marginalizing the elite tier of software development that Sony currently enjoys

im not suggesting that will realistically happen, but it will be a sad day when we don’t have ambitious, highly expensive, narrative driven games simply because it’s not financially feasible in a monthly subscription model
 

IntentionalPun

Ask me about my wife's perfect butthole
they should start taking a 30% cut in every transaction made in windows

look at apple. they don't develop games. they don't develop consoles. and they are beating microsoft in game revenue :messenger_tears_of_joy:
and google is next with android


3vp9yNx.png

Apple sells a device whose primary means of secondary profit is selling games.. that is used extensively for playing games.. Apple has a game subscription service on this device.

For all intents and purposes; the iPhone is a game console.

It is super interesting how it was never the intention though lol
 
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Spacefish

Member
It’s not all free money. The services are still expensive to run. There’s profit there but royalty revenue traditionally covers hardware R&D and not making a substantially profit on hardware but with online services (and the expectation that companies continue to deliver updates via the internet), if people aren’t paying for it, it’s another thing to offset from their royalty revenue. The royalty cut is also only about 12% for retail which was where most game were sold In the past. That’s why I think when things go fully digital they have less of an excuse of charging for online because many of the services then become an inherent part of the business and their monetization greatly changed for their benefit (I.e 30% instead of 12%).
the cost of online services is shouldered mostly by the devs and publishers themselves, most games are P2P and I doubt Microsoft pays for servers in third party games. The most expensive part of Microsoft and Sonys online service is their store, which should obviously be free to access. XBL gold and PS + is almost pure profit.
 

harmny

Banned
Apple sells a device whose primary means of secondary profit is selling games.. that is used extensively for playing games.. Apple has a game subscription service on this device.

For all intents and purposes; the iPhone is a game console.

It is super interesting how it was never the intention though lol

so a windows computer is a game console too. that's why they should start taking a 30% cut
 

Spacefish

Member
Apple sells a device whose primary means of secondary profit is selling games.. that is used extensively for playing games.. Apple has a game subscription service on this device.

For all intents and purposes; the iPhone is a game console.

It is super interesting how it was never the intention though lol
by that same logic Windows is a gaming OS, this line of reasoning leads to a bunch of pointless conclusions.
 

IntentionalPun

Ask me about my wife's perfect butthole
by that same logic Windows is a gaming OS, this line of reasoning leads to a bunch of pointless conclusions.
Why does it matter?

Explain why "it's a general computing device" should effect anything having to do with this case.

I'm not the one leading to any conclusion.. other than, this is a pointless distinction.
 
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A.Romero

Member
I'm really amazed at some opinions.

I don't care about Apple and their devices but they have every right to handle their ecosystem as they see fit. The amount of money they are making should not be of any importance to the core issue.

If Sony/Microsoft services were mostly profit, you can bet they would be looking for ways to sweeten the deal like heavier discounts or other ways to show value. Sony's profits are not that high and we all know Microsoft is betting about making the big bucks in the future so they are heavily investing now.

I know is not common knowledge but it is not cheap to provide any kind of services to hundreds of millions of devices worldwide.
 

theHFIC

Member
Apple sells a device whose primary means of secondary profit is selling games.. that is used extensively for playing games.. Apple has a game subscription service on this device.

For all intents and purposes; the iPhone is a game console.

It is super interesting how it was never the intention though lol
They also have a music subscription service, a dedicated episodic and movie subscription service and a dedicated Music and Video store.

For all intents and purposes the iPhone is a music and video playback device along with a phone

They also have a Fitness subscription service.

For all intents and purposes the iPhone is a device to assist with staying fit along with a phone.

They also have a news subscription service.

For all intents and purposes the iPhone is a news reading device along with being a phone.
 

IntentionalPun

Ask me about my wife's perfect butthole
They also have a music subscription service, a dedicated episodic and movie subscription service and a dedicated Music and Video store.

For all intents and purposes the iPhone is a music and video playback device along with a phone

They also have a Fitness subscription service.

For all intents and purposes the iPhone is a device to assist with staying fit along with a phone.

They also have a news subscription service.

For all intents and purposes the iPhone is a news reading device along with being a phone.
What is your point?

Microsoft and Sony both have video stores on their "game console"..

MS dabbled in having a music service too... .and.. a fitness one.. and... TV specific functionalities..

They've both had web browsers in the past.

But again, why should this matter?
 

IntentionalPun

Ask me about my wife's perfect butthole
Ok. I stand corrected. It's not as bad as I thought, just bad. Still no profit.
Why do you care?

A company being willing to sell things to us for less than they cost, is a benefit to us. Xbox is a strategic division for MS.

A company trying to squeeze profits out of us because their gaming division is core to their company profits.. isn't some benefit to us consumers.

Granted, some of this is mismanagement.. lack of experience with hardware, etc.. but I reallllly don't get cheering on the profits of companies that sell me products.
 
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DeepEnigma

Gold Member

theHFIC

Member
What is your point?

Microsoft and Sony both have video stores on their "game console"..

MS dabbled in having a music service too... .and.. a fitness one.. and... TV specific functionalities..

They've both had web browsers in the past.

But again, why should this matter?
Because you generalize all sales from the App store for iPhone as just games. I am sure that gaming makes up a large part of the App Store's contents and profits but to consider iOS devices as the secondary function as a phone / texting device is just wrong and doesn't seem to have any facts to back it up.

There are numerous services that Apple offers that all contribute to one bottom line. If you are going to say that Games are the main earner for Apple, show some numbers that back this up instead of speaking on opinion.
 
possibly. But I am more concerned about the game pass model marginalizing the elite tier of software development that Sony currently enjoys

im not suggesting that will realistically happen, but it will be a sad day when we don’t have ambitious, highly expensive, narrative driven games simply because it’s not financially feasible in a monthly subscription model
I suppose that's worst case scenario. As long as PlayStations continue selling like crazy for the reasons they do, it would be foolish to abandon what drives so many people to the platform. If that day were to ever arrive, than I would be done with gaming. Well, not entirely true, I'd stick to the old stuff I guess.
 
You seem to be confusing a few things here.

First, Apple doesn't have a monopoly in mobile whilst Microsoft in the 1990s did have a monopoly in personal computing software.
Second, Microsoft used said dominant position to basically run Netscape out of business (which it did) by pre-installing IE. This is why they got sued by antitrust bodies around the world. This is abuse of monopoly power.

Third, Apple's iOS is closed source because that's how Apple does things and sees a lot more benefits (both for the benefit of Apple's bottom line AND user experience) from a closed source structure (i.e., security, quality control, performance, monetisation).
Your second point is actually why Epic has a chance in this lawsuit. Microsoft had actually been investigated for antitrust violations in 1992 and 1994, and in 1994 Microsoft agreed that they would not use their dominant position in the OS field to push their own non-OS software over competitors. Of course that is not what happened, Microsoft used it's dominant position to stifle competitors in browsers on the Windows platform and basically bankrupted the competition.

Apple might not have the same monopoly power over Cell Phone OS that Microsoft was in, but they are also unique. Epic didn't sue Google first because they are only an OS. Any hardware manufacturer can use Android, and also you are allowed to install software on Android OS that is not approved by Google.

Apple is a profitable hardware manufacturer, which also has a closed end OS that is not allowed to run on other hardware. You cannot run non Apple approved apps on an Apple device. Also they are treating different types of apps very differently, and this is where they could run into anti-competitive problems:

Music: Apple iTunes exists, but you can also access Spotify, Pandora, Deezer, etc.....
Movies & TV: iTunes has a market, or you can stream with Apple TV, but you can also use services like Netflix, Vudu, Hulu, Disney+, Amazon Prime, etc....
Games: You can buy games separately or Use Apple Arcade. Streaming platforms are not allowed.....
 

Spacefish

Member
Why does it matter?

Explain why "it's a general computing device" should effect anything having to do with this case.

I'm not the one leading to any conclusion.. other than, this is a pointless distinction.
the economy itself, a gigantic local software industry that effects almost every single other industry and normal participation in modern society relies on general computing devices like smart phones and computers, game consoles are a luxury that retains influence in only one sector of the economy and grants access to a completely unnecessary part of modern life.

I take issue with equating iOS devices with consoles because apple is using slimy tactics to pursue that end in order to use them as a shield for their lazy profit scraping empire.
 
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They don't post profits for any division, just the company as a whole.

Does that mean every division is loosing money then? But where does the (substantial) overall profit come from?
Are you seriously asking where does MS profit for the whole company comes from? Do you know what Microsoft is? They can have several big divisions in the red for years and that's barely a mosquito sting to them.
 

IntentionalPun

Ask me about my wife's perfect butthole
Because you generalize all sales from the App store for iPhone as just games. I am sure that gaming makes up a large part of the App Store's contents and profits but to consider iOS devices as the secondary function as a phone / texting device is just wrong and doesn't seem to have any facts to back it up.

There are numerous services that Apple offers that all contribute to one bottom line. If you are going to say that Games are the main earner for Apple, show some numbers that back this up instead of speaking on opinion.

It's their largest earner.. why wouldn't it be? Just check their store at any moment.. the top earning apps are almost always all games.


App Store earns $72.3 billion in 2020 said:
Games were the biggest sellers, netting Apple $47.6 billion across the year.

That's 65%.

But again.. why does this matter in this case?

They are all devices where the manufacturers make the rules of what can and can't sell. and how those things can or can't sell.... iOS is far less restrictive than Xbox or Playstation.. and? What does that have to do with whether they should or shouldn't be allowed to charge a 30% cut?
 

theHFIC

Member
the economy itself, a gigantic local software industry that effects almost every single other industry and normal participation in modern society relies on general computing devices like smart phones and computers, game consoles are a luxury that retains influence in only one sector of the economy and grants access to a completely unnecessary part of modern life.

I take issue with equating iOS devices with consoles because apple is using slimy tactics to equate themselves to consoles and use them as a shield.
Apple is taking this approach because just like consoles iPhones and iPads are a marriage of hardware and software developed, sold, and maintained by the same company.

They all make the same widget from top to bottom and the guts that goes inside it. Because they are all self contained widgets that are NOT computers (except for the PS3 when it could run Linux for Import/Export Tax breaks), they should be allowed to dictate what is allowed into the machine.
 

Zathalus

Member
Are you seriously asking where does MS profit for the whole company comes from? Do you know what Microsoft is? They can have several big divisions in the red for years and that's barely a mosquito sting to them.
Dude, I'm using your own logic against you. You are claiming Xbox is not making a profit because Microsoft only shares revenue numbers for each division, be it Windows, Azure, or Xbox. Going by your claim that if a division does not have its profits disclosed it thus means the division is not making any profit. Hence no divisions are making a profit despite the fact that Microsoft reported a very healthy profit overall.

Microsoft not reporting profit for a division does not mean anything by itself, you cannot draw any conclusions from that.
 

IntentionalPun

Ask me about my wife's perfect butthole
the economy itself, a gigantic local software industry that effects almost every single other industry and normal participation in modern society relies on general computing devices like smart phones and computers, game consoles are a luxury that retains influence in only one sector of the economy and grants access to a completely unnecessary part of modern life.

I take issue with equating iOS devices with consoles because apple is using slimy tactics to pursue that end in order to use them as a shield for their lazy profit scraping empire.
And yet this entire case is about a gaming company wanting to sell games on that device.. are games not a luxury on the device?

I'm not equating anything.. I'm saying that the iPhone is used as a game console, by TONS of people... and in fact the majority of money spent on the device is for games.. a total luxury.

I use my iPhone for business.. and Apple takes 0$ of that money other than maybe a few $99 dev licenses.. my company has Outlook and Teams and other Office 365 apps on iOS... a couple of special company specific apps too (one for birthday reminders, another for meeting rooms, another for time entry). None of these things cost my company any sort of significant money, Microsoft doesn't have to pay Apple any more than the dev licenses, etc. to build the Office apps millions use either.

This entire case is about the luxury portion of iOS.... which is where the majority of the money is spent.

Games.. music.. movies..

Most productivity apps are free, and tied to a separate subscription that Apple doesn't take a cut of, like my Office 365 sub.
 
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Dream-Knife

Banned
Man you still don't get it. You are simply wrong dude.

Yeah iOS started out "closed" but thats simply because of the nature of how tiny the market was. There are two key things here. There was no way to "close" Windows or Mac like iOS and Android on their inception. They wanted people working on software for their hardware and distributing them on discs, and in stores etc etc. It was only the advent of the internet that allowed Apple to do what it has obviously.

Apple makes a MASSIVE profit on each phone. The phone sustains itself, much like ... Windows licensing! And Mac computers!

The second aspect is "The windows world [has] lots of scenarios that people use these devices for."

Sorta like ... iOS and Android.

Again, this point is being made over and over. Too many businesses now depend on software distribution on mobile devices for their very survival. You are letting Apple and Google skim 30%(!) off the top for doing absolutely nothing other than providing a download link, and on top of that able to decide if those companies software has a right to even exist. Absurd!

That is the point. iOS has changed from a tiny player in a luxury market to a daily necessity (along with Android) that is literally crucial to the fabric of our global economy. And Apple should have control of ALL software that is allowed to exist? You're completely insane if you believe that. I don't get why you are so pro Apple on this one. The biggest corporation on the planet, with the ability to destroy thousands of businesses on a whim. That's your stance?

Edit: I can see you "laughed" at this Ethomaz, but I suggest you bring some actual substance to this instead of repeating the word "closed" over and over. That the very issue. Using the complaint as a defense is incredibly stupid. Apparently you think Apple should have total control over a giant portion of all consumer focused software and that Apple has a right to 30% of all businesses revenue. That's brilliant stuff guy.
I sold my iPhone in February so maybe something big has changed since then, but you couldn't install stuff outside of the Apple store, meaning Apple has a complete monopoly on it. You also can't add a micro SD, so you have to buy more of apples magic memory that costs 2-3x the current market value.
 
On PS4 they didn't in first well 6 months... after that they have profit in each hardware unit sold.
MS suffered with no profit on Xbox One because it was a expensive machine that had to match PS4 price point... so it was fated to always be in the loss with the actual price going way lower PS4 price point.
This says ever though, so that would mean 360 as well right? if that's the case then surely the PS3 never made a profit for Sony as it was very expensive to make.
 

Spacefish

Member
Apple is taking this approach because just like consoles iPhones and iPads are a marriage of hardware and software developed, sold, and maintained by the same company.

They all make the same widget from top to bottom and the guts that goes inside it. Because they are all self contained widgets that are NOT computers (except for the PS3 when it could run Linux for Import/Export Tax breaks), they should be allowed to dictate what is allowed into the machine.
not when their devices are arguably as important as public utilities and they have a 60% marketshare in the country in which this lawsuit is being held. The amount of power, the amount of drag apple is now applying to many countries software industries while providing little to no effort to support or sustain these industries justifies scrutiny. Developers fucking hate apple for a reason but they are forced to deal with them regardless.
 

theHFIC

Member
They are all devices where the manufacturers make the rules of what can and can't sell. and how those things can or can't sell.... iOS is far less restrictive than Xbox or Playstation.. and? What does that have to do with whether they should or shouldn't be allowed to charge a 30% cut?
I agree with this. They all make the rules for these non-computing devices. I am in favor of them being able to call the shots on their respective App Stores as long as it provides me with a safe and secure experience. I don't want 3rd party stores on any "sealed" device where I can't see what's going on first hand behind the scenes which I feel is a differentiating factor between Computers and mobile devices.
 
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