SublimeAnarky
Member
Super interesting to see.
And sure, this doesn't matter from a total unit perspective globally - but the fact that retailers have a script for an xbox console value prop (which is good enough to influence consumer buying decisions) is a marked difference from last gen.
India is 90% Sony territory. The scarcity of competing consoles helps, no doubt - but from the retailer quotes in this article, it seems like xbox might actually be resonating with customers on value prop as well.
“Most of them showed up to buy a PS4,” says one store executive on the condition of anonymity. “When we told them it was out of stock and explained to them what Game Pass is and how many games they get access to, they picked up a Series S instead.”
Can't seem to shorten links for some reason on mobile.
And sure, this doesn't matter from a total unit perspective globally - but the fact that retailers have a script for an xbox console value prop (which is good enough to influence consumer buying decisions) is a marked difference from last gen.
India is 90% Sony territory. The scarcity of competing consoles helps, no doubt - but from the retailer quotes in this article, it seems like xbox might actually be resonating with customers on value prop as well.
“Most of them showed up to buy a PS4,” says one store executive on the condition of anonymity. “When we told them it was out of stock and explained to them what Game Pass is and how many games they get access to, they picked up a Series S instead.”
Can't seem to shorten links for some reason on mobile.