I like how Terry Pratchett wrote a popular book series about a girl saving the prince. Although it's a shame that sort of thing has to come from a satirist.
It's a shame that Nintendo is so rigidly inflexible that they refuse to even consider letting a girl be the hero. Girls can't be Link (because of super-important story rules Nintendo pulls out of their ass), and Zelda can't even be the hero of a game called "the Legend of Zelda".
It's just a shame. But hey, Nintendo is more progressive than most. Look at Super Princess Peach. Or Linkle. If we're really lucky, Zelda might be able to host her own second-class game if she dresses like a man.
You do realize Elma is the face of Xenoblade Chronices X right?
You do realize girls are pretty much the face of their single biggest IPs(Animal Crossing, Splatoon) in years right?
You do realize Nintendo was putting women as the primary protagonists all the way back during the famicom days(Mach Rider, Metroid) before it was a bullet point for marketing to the twitter generation right?
You also realize much of Nintendo's recent output has made a concerted effort to include female playable characters, female protagonists as well female avatar options? More so than games that only include the ability to play as a male character right?
looking at their publishing history from the Wii on and excluding sports games other than punchout, remasters, misc/puzzle/board games and the wii series the ratio of games with only a male protagonist to games with a female protagonist or choice of sex is roughly 74 - 34
Now while that looks bad keep at first glance keep in mind just how many Mario, Wario, Yoshi, Kirby, and Zelda games have been made in that time frame. A decent chunk of the remaining titles feature a lot games where you have a party of characters with several female members and games where you traverse various narrative povs including female ones.
This idea that Nintendo is opposed to females being heroes is absolute horseshit. They just don't see a need to gender bend characters that they believe to have a defined sex.