Originally Posted by the malus
I'm actually surprised no AAA game has gone the Google route and added advertisements before every multiplayer match or during loading screens. I mean Google seems to do pretty well with that model. You could then even sell an "Adblock" as a microtransaction: Don't want to watch ads? Give us 10$ and the next ten matches won't have ads!
Wipeout HD did this for a time, people didn't like it. The free downloadable version of Psi-Ops did something like that as well.